About SurmaAt Surma, we believe beautiful pieces and moments can bring immense joy and make life hugely better (even on days when everything else is going to dust).

But often good design and by extension beautiful pieces are either inaccessible or unaffordable for most. With Surma we want to change this without scrimping on material quality or design or experience.

We also believe that beautiful pieces should bring us happiness everyday. Which is why we're creating pieces that we hope will make your Everyday Beautiful.

Role OverviewWe're looking for an Influencer Marketing Specialist / Senior Executive who understands that authentic creator partnerships aren't built on transactional posts, they're built by connecting with voices who genuinely embody the Surma aesthetic and lifestyle.

In this role, you will own Surma's end-to-end influencer outreach, creator relationships, and seeding strategy across Instagram, YouTube, and Pinterest. Beyond organic creator relationships, you must have a sharp commercial sense to evaluate how creator assets perform in paid environments (Meta & Google Ads). You'll work closely with performance marketers to analyze ROAS, identify winning User-Generated Content (UGC), and optimize creator briefs based on ad performance data.

This role is for someone who lives on social media, has impeccable taste, and seamlessly balances relationship-building with performance analysis.

Key Responsibilities

- Creator Discovery & • Outreach:

Identify, vet, and recruit macro, micro, and nano influencers, creators, and tastemakers whose personal style aligns with Surma's visual language and brand ethos.
- Campaign & • Seeding Execution:

Plan and execute seeding programs, gifting campaigns, paid collaborations,



and exclusive product launch previews.
- Paid Ads & • Performance Collaboration:

Work closely with the Performance Marketing team to sense-check Meta and Google Ad performance, evaluating how influencer content performs as ads.
- ROAS & • Creative Analytics:

Track and analyze key commercial metrics including ROAS (Return on Ad Spend), CAC, Hook Rates, and Click-Through Rates (CTR) to identify winning creator formats and iterate on future briefs.
- Briefing & • Creative Direction:

Draft platform-first creator briefs, moodboards, and guidelines that blend organic aesthetic appeal with performance-driven hooks suitable for Meta & • Google formats.

- Negotiation & • Usage Rights Management:

Handle talent agreements, contract negotiations, invoicing, and secure ad usage/whitelisting rights for creator content to ensure maximum ROI on spends.
- End-to-End Relationship Management: Build and nurture strong, long-term relationships with creators, talent managers, and agencies.
- Trend Spotting: Stay ahead of social media trends, viral formats, platform updates, and emerging creators in fashion, lifestyle, and D2C spaces.

Requirements

- 2–4 years of experience in influencer marketing, creator relations, or brand partnerships (D2C / fashion / lifestyle background preferred).




- Solid understanding of Meta Ads Manager & • Google Ads: ability to perform basic performance sense-checks, evaluate ROAS, and understand how creative assets drive bottom-line conversion.

- Solid existing network and relationships with fashion, lifestyle, and beauty content creators/agencies.
- Deep understanding of Instagram, YouTube, and Pinterest formats, algorithms, and content strategies.
- Solid negotiation skills with experience handling influencer contracts, gifting setups, and usage rights for paid ads.
- Exceptional written and verbal communication skills with a natural ability to build rapport.
- Sharp eye for aesthetic detail balanced with data-backed decision-making.

Good to Have

- Hands-on experience reading Google Analytics (GA4) or Shopify attribution reports.
- Experience running whitelisted/spark ads or managing creator affiliate programs.
- Familiarity with influencer tools (e.g., Phyllo, Modash, Aspire, Shopify affiliate apps).

What We're Looking ForSomeone who:

- Has impeccable taste and an instinct for discovering emerging creators before everyone else.
- Thinks commercially — understands that a reel shouldn't just look pretty, but also drive high ROAS and conversions when put into paid ad pipelines.
- Is a natural networker and relationship builder who makes creators excited to work with Surma.
- Balances visual intuition with performance metrics and platform data.
- Is highly organized, detail-obsessed, and able to track multiple ongoing collaborations simultaneously.
- Is self-driven, resourceful, and thrives in a fast-paced startup environment.
- Remains calm under pressure, solves problems on the fly, and continuously experi

-

📌 Senior Influencer Statergist (Gurugram)
🏢 Surma
📍 Gurugram