Job Summary:

The Head of Consumer and Brand role will manage Akasa’s end-to-end marketing strategy, brand development, social media and communication across all consumer touchpoints. This role requires a strong mix of brand building, digital marketing, and analytics. The leader will drive growth, enhance customer preference, and position the airline as trusted, effective, and warm.

We are looking for someone who brings a good mix of creative storytelling abilities and analytical skills to be able to measure, scale and double down on initiatives to build on brand momentum

Key Responsibilities:

1.Brand Strategy & Positioning

- Define and evolve the airline’s brand positioning and identity.
- Ensure brand consistency across all consumer touchpoints.
- Build out brand campaigns and product launches.
- Bring tangibility to how a customer experiences the Akasa values through on-ground experiences, digital discovery, and storytelling on social platforms.
- Elevate conversations on social platforms and improve creative quality to position Akasa as a warm, efficient, and trusted airline partner.

2. Marketing Strategy & Planning

- Develop and execute annual marketing plans aligned with business goals.
- Manage marketing budgets and optimize ROI.
- Understand consumer trends through primary and secondary market research and plan strategies to attract, retain, and grow the customer base.
- Understand the competitive landscape, identify opportunities, and create campaigns with the analytics team to drive airline profitability.

3. Customer & Loyalty Marketing

- Support loyalty program development and promotions.
- Build CRM strategies and personalized communication journeys.




- Enhance customer lifecycle management in coordination with the data sciences and analytics team.

4. Integrated Marketing and Brand

- Lead advertising, media planning, and agency management.
- Oversee partnerships, brand sponsorships, and influencer programs.
- Build community engagement through content creator programs, employee advocacy campaigns, and content-led growth across platforms.

5. Airport, On-Ground & In-Flight Branding

- Ensure strong brand visibility across airports and in-flight touchpoints.
- Maintain consistency in cabin experience and communication.
- Work with ancillary revenues teams to build partnerships, meaningful collaborations, and grow revenues.

6. Product & Route Marketing

- Support new route launches and regional marketing strategies.

7. Team Leadership

- Lead a multi-disciplinary marketing team.
- Drive cross-functional collaboration with various teams to achieve desired outcomes

Desired Qualification / Certifications: Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree preferred.

Preferred work experience :

- 10yr+ years of experience in Brand Marketing, Consumer Marketing, Consumer Insights, or Category Management.
- Proven leadership experience in aviation, FMCG, Consumer Goods, Retail, E-commerce, Consumer Technology, Beauty, Fashion, Food & Beverage, or related sectors.
- Demonstrated success in building brands and driving consumer-led growth.
- Strong experience managing large marketing budgets and agency ecosystems.

Skills and knowledge:

- Ability to think creatively and work cross-functionally within the brand manager job scope

Work Location : Mumbai

📌 Senior General Manager -Consumer & Brand (Mumbai)
🏢 Akasa Air
📍 Mumbai