What You'll Be Responsible For

Owning the P&L; for assigned State PCS categories including budgets, pricing, enrollment, and revenue targets
Launching new state categories from 0 to 1 across market prioritization, product construct, GTM, and first cohort acquisition
Scaling growth across acquisition, conversion, retention, and monetization aligned to exam notification cycles
Owning organic distribution across YouTube, Telegram, WhatsApp, and app, along with customer lifecycle management
Driving performance marketing across Meta, Google, and YouTube including budgets, creative briefs, and CAC/ROAS accountability
Leveraging data and competitor intelligence to track funnel performance and drive category Decisions.

Who We're Looking For

4 to 8 years in Category Management, Growth, Business, or P&L; ownership roles




Proven track record of scaling categories within test prep or EdTech, with UPSC, State PCS,SSC, or Banking preferred
Demonstrated 0 to 1 experience launching and scaling a current category, market, or product
Hands-on grasp of acquisition, retention, pricing, performance marketing, and CAC economics
Strong analytical and stakeholder management skills, comfortable with dashboards and cohort data
Entrepreneurial mindset with high ownership and a bias for action

Strongly Preferred

Experience with YouTube led organic funnels in test prep
Understanding of the Hindi belt aspirant and how demand moves with state exam cycles
Prior experience in scaling a test prep category

📌 Category Growth Manager (India)
🏢 Drishti IAS
📍 India