Role Overview

We are looking for an experienced Product Owner or Business Analyst with robust expertise in Audience Measurement, Advertising, Campaign Analytics. The role will focus on building data-driven products that support broadcasters, advertisers, and agencies in making better programming and campaign decisions.

Key Responsibilities

- Own the product backlog, roadmap, requirements, and prioritization.
- Translate business needs into user stories, workflows, dashboards, and analytics features.
- Work with business, data, engineering, and analytics teams.
- Drive use cases around:
- Audience ratings, reach, share, and viewing behaviour
- Program, genre, channel, and time-slot performance
- Campaign reach, frequency, and effectiveness
- Advertiser and brand performance
- Ad inventory and slot analysis
- Campaign planning and post-campaign measurement

- Ensure product outputs align with media measurement methodologies and business needs.

Required Experience





- 8+ years of experience in Product Management, Product Ownership, Business Analysis, or similar roles.
- Strong experience in Broadcast, Media, AdTech, Audience Measurement, or Advertising Analytics.
- Good Knowledge of Linear TV and OTT operations
- Positive understanding of TV ratings, reach, frequency, impressions, media planning, campaign measurement, and advertising performance.
- Experience working with broadcasters, advertisers, agencies, or measurement platforms.
- Strong stakeholder management and Agile product development experience.

Good To Have

- Experience with AI/ML, forecasting, campaign optimization, or recommendation-based analytics.
- Exposure to large-scale audience, viewership, or advertising datasets.

Product Management, Business Analysis

📌 SENIOR BUSINESS ANALYST - Product Management (Pune)
🏢 Happiest Minds Technologies
📍 Pune