29 Aug
|
Motion Education
|
Kota
29 Aug
Motion Education
Kota
Company Description Motion Education Pvt Ltd began in 2007 in Kota with a single classroom, focused on providing a serious learning workplace for ambitious students. Since then, it has grown into 90+ centers across India, supporting more than a million families preparing for JEE Main, JEE Advanced, NEET-UG, NTSE, and Olympiads.
The organization is built around a 2x Learning Ecosystem, integrating teaching, doubt-clearing, testing, and mentorship into a unified support system dedicated to each student’s needs. Led by founder and teacher Nitin Vijay, Motion Education emphasizes trust, perseverance, and student-centric outcomes. The culture is rooted in maintaining the confidence families place in the brand and treating every student as the main character in their educational journey.
Role Description The Senior Brand Manager will be responsible for shaping and strengthening Motion Education’s brand across all touchpoints, ensuring consistency with the organization’s student-first ethos and growth objectives. This full-time, on-site role, based in Kota, includes developing brand strategy, supervising campaigns, and overseeing creative and visual identity across digital, print, and on-ground channels.
The Senior Brand
Manager will collaborate with academic, marketing, and operations teams to plan integrated branding initiatives, manage external agencies, and monitor brand performance metrics.
Day-to-day responsibilities include managing content and communication guidelines, leading market and competitor analysis, coordinating student and parent engagement programs, and ensuring brand messaging aligns with regional and national expansion plans. The role also involves mentoring junior team members and contributing to long-term brand positioning and innovation.
Qualifications
- Strong expertise in brand strategy, positioning, and storytelling, with experience managing educational or consumer-facing brands.
- Proficiency in marketing planning, campaign management, and media coordination across digital, social, and offline channels.
- Ability to interpret market research and consumer insights, and translate findings into effective brand initiatives.
- Experience collaborating with creative, design, and content teams to maintain a consistent brand voice and visual identity.
- Excellent communication, presentation, and stakeholder management skills, with the ability to work cross-functionally.
- Demonstrated leadership capabilities, including team mentoring, project ownership, and decision-making in a fast-paced environment.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field; prior experience as a Brand Manager or Senior Brand Manager is preferred.
- Comfort working on-site in Kota and engaging directly with students, parents, educators, and local partners to build brand trust.
📌 Senior Brand Manager (Kota)
🏢 Motion Education
📍 Kota