Location: Sector 62, Noida/Remote

Languages Known: Punjabi, English

Role Objective:

The candidate will be responsible for managing and growing the YouTube ecosystem for the Punjab Exams category through content strategy, channel growth, SEO, analytics, and performance optimisation.

Key Responsibilities:

- Manage the complete YouTube channel operations for the Punjab Exams category.
- Develop YouTube content strategy based on student demand, search trends, competition, and exam cycles.
- Optimise video titles, descriptions, tags, keywords, playlists, and metadata.
- Conduct keyword research and YouTube SEO.
- Analyse YouTube Analytics and identify growth opportunities.
- Improve CTR, watch time, audience retention, impressions, and overall channel performance.
- Coordinate with faculty, video editors, thumbnail designers, and content teams.
- Suggest video topics based on search volume and student intent.




- Track competitors and trending content in the Punjab Exams space.
- Prepare weekly and monthly performance reports.
- Work towards increasing organic reach, views, subscribers, and student acquisition.

Preferred Qualifications & Skills:

- 2-5 years of experience in YouTube Channel Management and YouTube SEO.
- Strong understanding of the YouTube algorithm and content growth strategies.
- Hands-on experience with YouTube Analytics, Google Trends, keyword research, and SEO tools.
- Robust understanding of thumbnails, titles, CTR, retention, and watch time.
- Experience in EdTech, Government Exams, or competitive exam content will be preferred.
- Strong analytical and strategic thinking skills.

📌 Senior Associate - YouTube (Punjabi) (Noida)
🏢 PhysicsWallah
📍 Noida