Job Title: Public Relations Location: Agra Experience Required: 1–6 years in Public Relations Industry: Publishing / Media / Ed Tech / Consumer Brand About Us: Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Manager to drive the brand’s visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives. Key Responsibilities:

- Press Relations &
- Media Outreacho Draft, edit, and disseminate press releases, media statements, and authored articles.o Maintain solid relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms.o Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements.
- Digital Brand Integrationso Identify and secure brand integration opportunities on digital platforms (You Tube, Instagram, OTT, etc.).o Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements.
- Production House &
- Agency Collaborationo Build and maintain strong networks with key production houses, digital content studios, and creative agencies.o Pitch brand partnership ideas that can be embedded within entertainment or educational content.
- Content Creation &
- Editorialo Write compelling authored articles, speeches, op-eds,



and talking points for leadership.o Manage and edit communication materials to maintain a consistent brand voice.
- Celebrity Managemento Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.o Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.
- Strategic PR Planning &
- Executiono Design and execute proactive PR strategies aligned with business goals.o Track media trends, monitor brand reputation, and provide timely PR solutions during crises.
- Event &
- Campaign PRo Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning.o Secure pre-event and post-event coverage across relevant media channels. Key Requirements:
- 1–6 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.
- Strong network with journalists, editors, influencers, and media professionals.
- Hands-on experience in digital PR and influencer marketing.
- Excellent written and spoken communication skills.
- Ability to independently draft press materials, authored articles, and campaign content.
- Familiarity with production houses and integration formats for You Tube, OTT, and social media.
- Experience in celebrity coordination and talent management is a strong plus.
- Highly organized, proactive, and detail-oriented.

Preferred

Qualifications

- Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field.
- PR agency background or prior experience managing PR for consumer-facing brands is advantageous.
- A strong portfolio of media coverage and past PR campaigns. Share cv at Jobs@

📌 Senior Associate- Public Relations (Agra)
🏢 Oswaal Books
📍 Agra