Industry/Sector

Not Applicable

Specialism

Corporate and Business Strategy

Management Level

Senior Associate

& Summary The Opportunity

Join our Acceleration Center India and help shape the future of business for our diverse client portfolio across geographies and jurisdictions. You’ll work at the heart of global teams across Advisory, Assurance, Tax and Business Services—solving real client challenges through connected collaboration. We’ll help you grow your skills so you can go further.

With hands-on learning, cutting-edge tools and an inclusive culture, this is your opportunity to do inspiring work that makes a difference—every day.

As a Senior Associate - Enterprise & Functional Strategy – Marketing Strategy, you will lead complex strategy engagements for clients across Consumer Markets and other industries, helping them redefine their marketing ambitions and translate strategic intent into actionable transformation roadmaps. As a Senior Associate, you will analyze complex problems, mentor others, and maintain professional standards. You will focus on building client relationships and developing a deeper understanding of the business context.

You are building meaningful client connections and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical skills, and enhancing your awareness of strengths.

In this role at PwC Acceleration Center India, you will define and shape enterprise-wide marketing strategies that align with broader business objectives, unlocking new avenues for growth. You will develop brand strategies that establish transparent market differentiation and long-term brand equity. Additionally, you will design target operating models that restructure how marketing functions are organized, governed, and resourced to deliver at scale.

Working closely with C-suite and senior client stakeholders,



you will play a pivotal role in shaping PwC's marketing strategy proposition within the Consumer Markets space and other industries, driving thought leadership and building client relationships.

Responsibilities

- Leading complex strategy engagements for clients across various industries, focusing on marketing transformation
- Defining and shaping enterprise-wide marketing strategies that align with broader business objectives
- Developing brand strategies to establish market differentiation and long-term brand equity
- Designing target operating models to restructure marketing functions for scalability and efficiency
- Crafting go-to-market frameworks including audience segmentation and channel prioritization
- Building capability frameworks to assess marketing maturity and chart paths toward improved performance
- Advising clients on leveraging customer data strategies and MarTech ecosystems as strategic enablers
- Collaborating with C-suite and senior client stakeholders to drive thought leadership and build client relationships
- Analyzing consumer behaviors and market trends to identify growth opportunities
- Supporting the development of customer-centric marketing strategies across acquisition and retention journeys
- Conducting market and competitor research to identify opportunities for brand differentiation
- Evaluating MarTech and AdTech ecosystems to enhance analytics and personalized marketing experiences
- Utilizing tools like Power BI and Tableau for data visualization and client-facing presentations

What You Must Have
- At least a Master in Business Administration's degree
- At least 4 years of experience
- Oral and written proficiency in English required

What Sets You Apart
- Excelling in customer experience (CX) strategy and customer insight
- Developing go-to-market strategies and strategic management
- Utilizing market research and analyzing market trends
- Designing customer-centric marketing strategies
- Crafting brand strategy and portfolio management
- Leveraging customer data and MarTech strategy
- Building relationships with C-suite and senior stakeholders

Travel Requirements

Not Specified

Job Posting End Date

📌 Senior Associate - Enterprise & Functional Strategy – Marketing Strategy (Bengaluru)
🏢 PwC
📍 Bengaluru