Company Overview

We are a leading manufacturer of hygiene products, creating plant-based and eco-friendly personal care solutions. Our products are manufactured in certified facilities and have received multiple national and state awards for quality and innovation.

With a growing team of 55+ employees, we maintain a supportive, ethical, and performance-focused work culture that encourages creativity, collaboration, and continuous learning.

Job Summary

We are looking for an experienced and result-oriented Area Sales Manager with 7+ years of experience in sales and territory management.

The candidate will be responsible for achieving sales targets, expanding the distributor and retailer network, managing the sales team, developing new markets, and driving revenue growth within the assigned territory.

Key Responsibilities

- Develop and implement sales strategies to achieve area-wise sales targets.
- Manage sales operations across the assigned territory.
- Lead, guide, and monitor Field Sales Executives and Sales Representatives.
- Set individual and team targets and regularly review performance.
- Identify and appoint current distributors, dealers, retailers, and institutional customers.
- Develop and maintain strong relationships with distributors and key customers.
- Expand market coverage and improve product availability and visibility.
- Conduct regular market visits and accompany sales team members for field activities.
- Monitor sales performance, primary and secondary sales, and territory-wise growth.
- Analyse competitor activities, pricing, promotions, and market trends.
- Identify new business opportunities and develop new territories.
- Ensure proper order booking, stock availability, and coordination with logistics and operations teams.
- Monitor distributor stock levels and ensure effective inventory movement.
- Support timely collection of outstanding payments and maintain healthy receivables.




- Conduct distributor meetings, retailer meetings, and promotional activities.
- Provide regular sales forecasts, market feedback, and performance reports to management.
- Ensure effective implementation of company sales policies and processes.
- Resolve distributor and customer issues promptly.
- Participate in exhibitions, trade fairs, product launches, and promotional campaigns.
- Develop long-term strategies for sustainable sales and market growth.

Team Management Responsibilities
- Recruit, train, and develop sales team members when required.
- Monitor daily field activities and productivity.
- Conduct regular performance reviews and provide constructive feedback.
- Coach team members on product knowledge, sales techniques, negotiation, and customer handling.
- Ensure discipline, reporting compliance, and achievement of individual targets.
- Motivate the team to consistently achieve and exceed sales objectives.

Required Qualifications & Skills
- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
- Minimum 7+ years of experience in sales, preferably with 2–3 years in a supervisory/managerial role.
- Experience in FMCG, hygiene, personal care, healthcare, or consumer products is preferred.
- Proven track record of achieving sales targets and developing territories.
- Strong knowledge of distributor, dealer, and retail sales channels.
- Excellent leadership, communication, negotiation, and relationship-management skills.
- Strong analytical and decision-making abilities.




- Good knowledge of the Tamil Nadu market.
- Proficiency in MS Excel, MS Office, and CRM software.
- Fluency in Tamil is mandatory; working knowledge of English is preferred.
- Valid driving licence and willingness to travel extensively.

Preferred Candidate Profile
- Strong leadership and team-management capability.
- Highly target-oriented and commercially focused.
- Strong understanding of territory development and channel sales.
- Ability to identify market gaps and convert them into business opportunities.
- Excellent distributor and retailer relationship management.
- Strong problem-solving and decision-making skills.
- Willingness to travel extensively within Tamil Nadu.
- High level of ownership, accountability, and professionalism.

Key Performance Indicators (KPIs)
- Area-wise sales target achievement.
- Year-on-year territory sales growth.
- New distributor and retailer acquisition.
- Market coverage and outlet expansion.
- Primary and secondary sales growth.
- Team target achievement.
- Sales team productivity.
- Distributor retention and performance.
- Outstanding payment collection.
- Product availability and market penetration.
- New market/territory development.
- Sales forecast accuracy.
- Field reporting and team activity compliance.

Compensation & Benefits Salary: Competitive salary based on experience and industry standards

Benefits: Travel Allowance + Sales Incentives + Performance-Based Incentives

Why Join Us?

- Work with an award-winning hygiene and personal care company.
- Opportunity to lead and grow a regional sales team.
- Exposure to innovative and sustainable products.
- Performance-driven career growth opportunities.
- Supportive and collaborative work environment.

Contact HR @78458 94914 Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Senior Area Sales Manager (Coimbatore)
🏢 Green Delight Innovations
📍 Coimbatore