SEO Specialist – SEO, AEO & GEO

Job Type - Full-Time, Work from Office in Central Kolkata

Minimum Experience - 1 to 2 Years

Salary Offered - 18,000 to 22.000 per month

We are looking for a motivated SEO Executive who understands the fundamentals of search engine optimization and is interested in working with newer search concepts such as AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

Key Responsibilities

SEO Optimization

- Perform keyword research for service pages, blogs, landing pages, and other website content.
- Optimize page titles, meta descriptions, headings, URLs, internal links, and image alt text.
- Help improve existing website pages for better organic search visibility.
- Conduct basic competitor and SERP analysis.
- Identify content gaps and keyword opportunities.
- Assist with internal linking and website content structure.
- Monitor keyword rankings and organic traffic.
- Support basic off-page SEO and link-building activities.
- Help identify broken links, duplicate content, indexing problems, and other common SEO issues.

Technical SEO

- Perform basic website SEO audits.
- Check website crawling and indexing issues.
- Review XML sitemaps and robots.txt.
- Monitor pages through Google Search Console.
- Identify basic Core Web Vitals and page-speed issues.
- Check canonical tags, redirects, status codes, and page indexing.
- Work with developers or the website team to communicate SEO-related fixes.
- Basic understanding of HTML and website structure will be useful.

Content Optimization

- Optimize blogs and service pages based on target keywords and search intent.




- Recommend improvements to headings, FAQs, content structure, and internal linking.
- Help create SEO-friendly content briefs.
- Identify questions users commonly search for around our services.
- Review published content for basic SEO best practices.
- Support content updates to improve rankings of existing pages.

AEO – Answer Engine Optimization

- Researching question-based search queries.
- Creating and optimizing FAQ sections.
- Structuring content with clear questions and direct answers.
- Improving content for featured snippets and People Also Ask results.
- Helping implement appropriate structured data/schema recommendations.
- Creating concise answer-focused sections within service pages and blogs.
- Improving topical relevance and content clarity.

GEO – Generative Engine Optimization

- Researching how brands and competitors appear across AI search platforms.
- Checking brand mentions and citations on platforms such as ChatGPT, Gemini, Perplexity, and Google AI search experiences.
- Identifying content that can improve brand authority and AI-search discoverability.
- Helping optimize statistics, FAQs, definitions, comparisons, expert insights, and factual content.




- Finding relevant third-party websites where brand mentions or citations can be developed.
- Supporting content optimization for better entity and topical authority.
- Monitoring changes in AI search visibility.

SEO Tools The candidate should have basic working knowledge of some of the following tools:

- Google Search Console
- Google Analytics / GA4
- Google Keyword Planner
- Google Trends
- Ahrefs / Semrush / Ubersuggest or similar SEO tools
- PageSpeed Insights
- Screaming Frog or similar crawling tools
- ChatGPT, Gemini, Perplexity or other AI tools

Required Skills

- Good understanding of basic SEO concepts.
- Basic knowledge of on-page and off-page SEO.
- Understanding of keyword research and search intent.
- Ability to analyze Google search results and competitors.
- Basic understanding of technical SEO.
- Good research skills.
- Basic understanding of content optimization.
- Comfortable working with spreadsheets and SEO reports.
- Basic understanding of AI tools and AI-powered search.
- Willingness to learn AEO, GEO, structured data, and contemporary SEO techniques.
- Good written communication skills.

Key Performance Areas

- Improvement in keyword visibility
- Growth in organic impressions and clicks
- Quality of on-page optimization
- SEO issues identified and resolved
- Improvement of existing website content
- Growth of relevant indexed pages
- Quality of keyword and competitor research
- Improvement in question-based search visibility
- Contribution toward AI-search citations and brand mentions
- Consistency and accuracy of SEO execution

📌 Search Engine Optimization Specialist (Kolkata Metropolitan Area)
🏢 House Of Leads
📍 Kolkata Metropolitan Area