Company Description Mplan Media is a full-service media planning and advertising agency in India that helps brands “Plan Ads Better” by combining media, data, technology, and commerce. Founded by Parag Masteh, the agency has built a solid reputation for guiding clients through their advertising journey and delivering award-winning campaigns.

Mplan

Media emphasizes transparency, strong partnerships, and data-driven excellence as core operating principles. The team is known for diverse expertise and a relentless focus on raising standards in media planning and buying. Applicants can expect to work in an environment that values innovation, measurable results, and strategic use of data.

SEO Specialist – Backlinks, Off-Page SEO & AI Search

Location: Bengaluru

Employment: Full-time, work from office

Experience: Minimum 2 years; 2–4 years preferred

About the Role

Mplan Media is looking for an SEO Specialist who can independently manage SEO projects across multiple client websites and our in-house brands.

Your strongest skill should be acquiring genuine, relevant and high-quality backlinks . At the same time, you must be able to manage the complete SEO cycle—from research and planning to execution, coordination and reporting.

This is an ownership role. You will communicate with clients and coordinate with content writers, designers and developers without needing daily supervision.

Key Responsibilities

- Independently manage multiple SEO projects and monthly roadmaps.
- Build and execute backlink strategies using manual outreach, guest contributions, digital PR, resource-page links,



link reclamation and relevant partnerships.
- Evaluate links based on topical relevance, organic traffic, editorial quality, placement and spam risk—not DA or DR alone.
- Maintain an organised pipeline of prospects, outreach, acquired links and lost links.
- Conduct keyword research, competitor analysis and content-gap analysis.
- Improve on-page SEO, internal linking, metadata and content structure.
- Prepare SEO content briefs and guide writers.
- Identify technical SEO issues and coordinate fixes with developers.
- Improve content visibility across Google AI Overviews, ChatGPT, Perplexity and other AI-search platforms.
- Strengthen entity signals, structured content, schema, source credibility and citation readiness.
- Track rankings, organic traffic, leads, backlinks and AI-search visibility.
- Prepare clear reports and communicate progress and recommendations to clients.

What We Need
- At least two years of hands-on SEO experience.
- Proven experience acquiring quality backlinks through genuine outreach.
- Ability to show live examples of links you personally helped secure.
- Strong understanding of off-page, on-page, content and technical SEO.




- Experience managing several websites or client accounts simultaneously.
- Working knowledge of Google Search Console and GA4.
- Experience with Ahrefs, Semrush, Screaming Frog, Moz or similar tools.
- Strong written communication and outreach-email skills.
- Ability to plan, prioritise and execute without continuous supervision.
- Confidence communicating directly with clients.

AI search is still evolving, so we do not expect several years of specialised GEO experience. We do expect strong SEO fundamentals, curiosity and a practical understanding of how AI platforms discover, evaluate and cite content. This Role Is Not Suitable If
- Your backlink experience is mainly directory submissions, social bookmarking, forum spam or bulk purchased links.
- You rely on link farms, automated outreach or private blog networks.
- You can execute assigned tasks but cannot independently create and manage an SEO plan.
- You cannot demonstrate the work and results you personally delivered.

How Success Will Be Measured
- Growth in relevant, trustworthy referring domains.
- Improvement in organic visibility, qualified traffic and enquiries.
- Increased visibility and citations across AI-search platforms.
- Timely completion of SEO roadmaps and deliverables.
- Quality of reporting, client communication and project ownership.

Application Process Please apply with your résumé and relevant SEO experience. Shortlisted candidates will complete a practical qualification questionnaire and provide examples of their previous work.

📌 Search Engine Optimization Specialist (Bengaluru)
🏢 Mplan Media
📍 Bengaluru