Job Title:SEO Lead

Location: Mohali, Punjab

Experience: 7-10 Years

Work Mode: Work from Office

Company: Signity Software Solutions Pvt. Ltd.

About the Role

Signity Software Solutions Pvt. Ltd. is looking for an experienced and results-driven SEO Lead to lead SEO initiatives, improve organic visibility, and drive qualified traffic and leads. The ideal candidate should have strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, AEO, GEO, Content SEO, and AI-driven search, along with experience in strategy, team handling, and performance optimisation.

Key Responsibilities

SEO Strategy & Leadership

- Develop and execute comprehensive SEO strategies aligned with business and revenue objectives.
- Create SEO roadmaps, set KPIs, and monitor campaign performance.
- Lead and mentor SEO team members, assign tasks, and ensure timely delivery.
- Review team performance and provide guidance to improve productivity and results.
- Manage multiple SEO projects and ensure quality standards are maintained.

On-Page & Technical SEO

- Conduct advanced keyword research based on search intent, competition, traffic, and business potential.
- Optimize website content, title tags, meta descriptions, headings, URLs, internal linking, and site architecture.
- Conduct technical SEO audits covering crawlability, indexing, redirects, canonicalization, structured data, and Core Web Vitals.
- Work with development teams to identify and resolve technical SEO issues.
- Ensure websites are mobile-friendly, fast, responsive, and search-engine compliant.
- Implement and optimize Schema Markup and Structured Data.

Off-Page SEO & Link Building

- Develop and execute ethical and high-quality link-building strategies.
- Manage outreach campaigns with publishers, bloggers, and relevant industry websites.
- Build a strong and authoritative backlink profile.
- Monitor backlink quality and identify potential risks or opportunities.

AEO, GEO & AI Search

- Develop AEO (Answer Engine Optimization) strategies to improve visibility in featured snippets, answer engines, and conversational search.
- Implement GEO (Generative Engine Optimization)



strategies to improve brand visibility across AI-powered search experiences.
- Optimize content for Google AI Overviews, ChatGPT, Gemini, and other AI-driven search platforms.
- Monitor brand mentions, citations, and visibility across AI-generated search results.
- Use AI tools for keyword research, competitor analysis, content optimization, SEO automation, and reporting.
- Stay updated with LLM-driven search, AI search trends, and evolving search behavior.

Content SEO

- Develop SEO-focused content strategies based on search intent, keyword opportunities, and business objectives.
- Collaborate with content writers and marketing teams to create authoritative, engaging, and conversion-focused content.
- Identify content gaps and opportunities for improving organic visibility.
- Optimize existing content to improve rankings, traffic, engagement, and conversions.
- Ensure content follows E-E-A-T and search engine best practices.

Organic Lead Generation & CRO

- Drive qualified leads through SEO-optimized landing pages, service pages, blogs, and conversion funnels.
- Identify opportunities to improve organic conversion rates.
- Optimize CTAs, forms, landing pages, and user journeys in collaboration with relevant teams.
- Track organic leads, conversions, and revenue contribution.

Analytics & Reporting

- Monitor SEO performance using GA4, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and Looker Studio.
- Track organic traffic, keyword rankings, conversions, backlinks, visibility, and ROI.
- Prepare regular SEO performance reports with actionable insights.
- Identify and proactively address traffic and ranking drops.
- Conduct competitor and market analysis to identify new growth opportunities.

Product SEO Added Advantage





- Experience in product SEO or product marketing will be an added advantage.
- Develop SEO strategies for product pages, feature pages, use cases, comparison pages, and product-led content.
- Identify product-related search opportunities based on customer pain points and buying intent.

Required Skills & Qualifications

- 7-10 years of hands-on SEO experience, preferably in an IT services, SaaS, B2B, agency, or technology-driven organization.
- Strong experience in Technical SEO, On-Page SEO, Off-Page SEO, Link Building, Content SEO, AEO, and GEO.
- Hands-on understanding of AI-powered search, LLM-driven discovery, conversational search, and Generative Engine Optimization.
- Strong proficiency in SEMrush, Ahrefs, Moz, Screaming Frog, GA4, and Google Search Console.
- Good understanding of search engine algorithms, ranking factors, search intent, SERP analysis, and competitor research.
- Strong knowledge of Schema Markup, Core Web Vitals, crawlability, indexing, and website architecture.
- Basic knowledge of HTML, CSS, and JavaScript.
- Proven experience in organic lead generation, conversion optimization, and SEO performance improvement.
- Strong analytical and problem-solving skills.
- Excellent communication, leadership, and team-management skills.
- Ability to manage multiple projects and meet deadlines.
- Product SEO/Product Marketing experience will be an added advantage.

Educational Qualifications

- Bachelor's degree in Marketing, Business Administration, IT, Computer Science, or a related field.
- MBA or relevant postgraduate qualification will be an added advantage.

What We Offer

- Competitive salary and perks.
- Opportunity to work on high-impact SEO, AEO, GEO, and AI Search initiatives.
- Exposure to the latest SEO tools, AI technologies, and search marketing trends.
- Collaborative and growth-oriented work environment.
- Opportunity to lead and mentor a talented SEO team.
- Exposure to diverse B2B, IT, SaaS, and product-based projects.
- Opportunity to contribute directly to business growth and digital transformation.

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