Required Qualifications

Candidates should have 1.5+ years of experience in SEO, content marketing, digital marketing, or a closely related field , with practical experience executing keyword research, competitor analysis, content optimization, and off-page SEO initiatives.

You should be comfortable using SEO and analytics platforms such as Google Search Console, Google Analytics, Semrush, Screaming Frog, or equivalent tools . Experience may be demonstrated through professional work, freelance projects, agency experience, or a portfolio of measurable SEO outcomes.

Core Requirements

- Strong understanding of keyword research, search intent, topical relevance, SERP analysis, and content prioritization.
- Proven ability to identify competitor keyword gaps, content gaps, backlink opportunities, entity gaps, and underserved search topics.
- Experience developing SEO content briefs and optimizing articles for both users and search engines.
- Demonstrated ability to build high-quality mentions, backlinks, reviews, partnerships, and referral traffic through ethical outreach and relationship building.
- Practical understanding of answer engine optimization, including featured snippets, People Also Ask results, voice search, direct answers, and question-based search behavior.
- Working knowledge of generative engine optimization principles and AI-powered search visibility.
- Ability to optimize content for explicit, accurate, concise, and contextually complete answers.
- Experience structuring content with question-and-answer formats, summaries, FAQs, definitions, comparisons, lists, and other answer-friendly layouts.
- Understanding of entity optimization, topical authority, author expertise, brand mentions, citations, reviews,



and third-party validation.
- Familiarity with structured data and schema opportunities that support content understanding and search presentation.
- Ability to monitor brand and competitor visibility across traditional search engines and emerging AI answer platforms.
- Strong understanding of on-page SEO, internal linking, content architecture, and conversion-focused content.
- Ability to interpret SEO and web analytics data and turn findings into prioritized recommendations.
- Excellent written and verbal communication skills.
- Ability to distinguish high-quality, relevant opportunities from low-value or potentially harmful SEO tactics.

Preferred Qualifications

- Experience in digital PR, link building, partnership development, review generation, or referral marketing.
- Experience optimizing content for AI-powered search platforms, conversational search, or voice assistants.
- Familiarity with tools and workflows used to monitor AI search visibility, brand citations, search-result features, and generative search mentions.
- Experience developing entity, digital PR, thought leadership, or expert authority strategies.
- Experience working with SaaS, technology, professional services, marketplaces, or other competitive search categories.
- Familiarity with content management systems such as WordPress, Webflow, or similar platforms.
- Basic understanding of HTML, crawling, indexing, technical SEO, structured data, and schema markup.
- Experience using spreadsheets or visualization tools to analyze and communicate SEO performance.
- A portfolio showing published content, successful link-building campaigns, keyword-gap analyses, AEO improvements, GEO initiatives, or measurable organic growth.

📌 Search Engine Optimization Analyst (Bengaluru)
🏢 Insnap Technologies
📍 Bengaluru