– Sales Officer – Modern Trade

Company: Euro India Fresh Foods Ltd.

Location: Mumbai, Maharashtra

Department: Sales – Modern Trade

Position: Sales Officer – Modern Trade

Reporting To: Area Sales Manager / Regional Sales Manager

Experience: 1–3 Years

Compensation: As per experience and company standards

Employment Type: Full time, Permanent

Work Location: Mumbai

About Euro India Fresh Foods Ltd.

Euro India Fresh Foods Ltd. is a rapidly growing FMCG company engaged in the manufacturing and marketing of snacks and beverages, including potato chips, namkeen, khakhra, bakery products, fryums, confectionery and beverages. The company has a growing presence across General Trade, Modern Trade and export markets.

Job Summary

We are looking for a motivated Sales Officer – Modern Trade to drive sales and ensure strong execution across assigned Modern Trade outlets in Mumbai.

The role involves sales achievement, outlet coverage, product availability, merchandising, distributor coordination, promotional execution and market development.

Key Responsibilities

- Achieve assigned monthly sales targets and drive primary and secondary sales.
- Manage regular coverage of assigned Up-to-date Trade outlets.
- Ensure on-shelf availability, product visibility, merchandising and planogram compliance.
- Monitor stock levels and coordinate timely replenishment with distributors.
- Execute trade promotions, consumer schemes and in-store activations.
- Build strong relationships with store managers and retail teams.
- Conduct regular market visits and monitor competitor pricing, promotions, launches and visibility.
- Identify opportunities for new SKU listings and distribution expansion.
- Monitor distributor inventory, secondary sales, returns and ageing stock.
- Coordinate with Supply Chain, Warehouse, Finance, Marketing and Distributor teams.




- Maintain daily/weekly sales reports and outlet-wise/SKU-wise performance data.
- Provide regular market feedback and updates to the reporting manager.

Candidate Requirements
- Minimum qualification: 12th Pass; graduates preferred.
- 7–8 years of experience in FMCG sales.
- Prior Modern Trade experience preferred.
- Experience in packaged foods, snacks, beverages, confectionery or consumer goods will be an advantage.
- Good knowledge of Modern Trade sales and retail execution.
- Working knowledge of MS Excel and sales reporting.
- Strong communication, negotiation and relationship-management skills.
- Target-oriented with good market knowledge.
- Willingness to travel extensively across Mumbai and nearby markets.

Preferred Industry Background Candidates from FMCG companies dealing in packaged foods, snacks, beverages, confectionery or consumer goods will be preferred.

Experience with brands such as Haldiram's, Balaji Wafers, PepsiCo, Parle, ITC Foods, Bikaji, Prataap Snacks (Yellow Diamond), DS Group or similar FMCG organisations will be an added advantage.

Key Skills

FMCG Sales | Modern Trade | Retail Execution | Distributor Management | Merchandising | Sales Target Achievement | SKU Management | Trade Promotions | MS Excel | Negotiation | Relationship Management

Key Performance Indicators (KPIs)

- Monthly sales target achievement
- Primary & secondary sales growth
- Outlet coverage and distribution expansion
- New SKU listings
- On-Shelf Availability
- Merchandising and visibility compliance
- Promotional execution
- Distributor performance
- Stock availability and ageing control
- Market share and sales growth
- Collection and outstanding management

Candidates only from FMCG / Packaged Foods / Beverages / Consumer Goods background are welcome to apply. Pay: ₹660,000.00 - ₹780,000.00 per year

Application Question(s)

- What is your current CTC?
- What is your expected CTC?

Work Location: In person

📌 Sales Officer-Modern Trade (Mumbai)
🏢 Sahil Star
📍 Mumbai