DeHaat, a leading Agri-Tech startup, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 18,000+ DeHaat Centers, and 500+ FPOs, we impact 13 million+ farmers. Our AI crop advisory covers 32+ crops in regional languages.

Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Excellent Place to Work certifications. Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 13-year journey reflects impactful innovation in the agricultural sector.

About DeHaat Honest Farms: DeHaat Honest Farms is the FMCG arm of DeHaat one of India's fastest-growing agritech startups. We bring pesticide-free, and residue-free food products from Indian farms to urban consumers through leading e-commerce and quick commerce platforms like Amazon, Flipkart, Swiggy Instamart, Zepto, and Blinkit.

- Achieve annual primary (company to stockist) and secondary (stockist to retailer) sales targets.
- Identify and onboard new distributors to expand market reach and improve service.
- Ensure timely and accurate processing of distributor claims and NOCs quarterly.
- Adhere to systems and policies by submitting SFA reports on time.




- Manage stockist inventory effectively.
- Drive promoter performance and manage attrition rates.
- Expand outlet coverage, implement consumer engagement activities, and manage distributor overdue payments and market outstandings.

Key Requirements

- Bachelors degree in Business Administration, Marketing, or a related field.
- 2-8 years of experience as a Sales Officer in the FMCG industry.
- Proven experience in managing General Trade (GT) operations.
- Demonstrated track record of achieving and exceeding sales targets.
- Strong distributor management and relationship-building skills.
- Good distributor network and strong understanding of FMCG industry dynamics and market trends.
- Strong knowledge of sales forecasting and data interpretation.
- Proficiency in MS Office and relevant sales applications/tools.
- Strong negotiation and relationship-management abilities.
- Excellent communication and interpersonal skills.
- Growth mindset with a proactive, self-motivated, and result-oriented approach.
- Ability to work effectively as a team player.

📌 Sales Officer | DeHaat Honest Farms (Ahmedabad)
🏢 Dehaat Honest Farms
📍 Ahmedabad