Marketing Executive –

Department: Marketing | Industry: Baby Products E-commerce Consumer Goods |

Location

Smilephile Healthcare Pvt. Ltd.

1007-08 (10th Floor), Salister, Rajpath Rangoli Road,

Behind Rajpath club, Bodakdev, Ahmedabad -380059.

Job Summary:

We are seeking an experienced Marketing / Brand Executive to lead brand strategy, integrated marketing initiatives and consumer growth for our baby-care business. The role will focus on building a strong, trustworthy and emotionally resonant brand while driving customer acquisition, retention, product launches and revenue growth across digital and other relevant channels.

Key Responsibilities:

- Develop and execute the overall brand strategy aligned with company and business objectives.
- Define brand positioning, proposition, messaging and communication strategy.
- Build brand trust and credibility among parents and caregivers.
- Develop and maintain brand guidelines and ensure consistency across consumer touchpoints.
- Plan and execute integrated marketing campaigns across digital, performance, influencer, content and relevant offline channels.
- Own product launch strategies, seasonal campaigns and promotional marketing calendars.
- Drive customer acquisition, retention and loyalty through data-driven marketing strategies.
- Work closely with performance marketing teams to improve CAC, ROAS, conversion and overall marketing ROI.
- Analyse consumer behaviour, campaign performance, market trends and competitor activity to identify growth opportunities.
- Lead marketing efforts across website, marketplaces, CRM, email and paid channels.




- Optimize the customer journey and conversion funnel using consumer and campaign insights.
- Work closely with ecommerce, product, sales and customer support teams to align marketing initiatives.
- Manage external agencies, partners, budgets and campaign timelines.
- Translate data and consumer insights into actionable marketing strategies and business recommendations.

Key Skills & Competencies:

- Brand Management and Brand Strategy
- Integrated Digital Marketing
- Consumer Research & Insights
- Campaign Planning and Product Launches
- Performance Marketing Understanding
- Marketing Analytics and Data Interpretation
- CRM, Retention and Customer Lifecycle Marketing
- SEO and Content Marketing Understanding
- Budget and Agency Management
- Solid strategic, analytical and communication skills

Experience & Qualifications:

- 4–5 years of relevant experience in branding, marketing, consumer-focused e-commerce, FMCG, D2C, baby care, parenting or lifestyle brands.
- Strong understanding of digital marketing channels and consumer behaviour.
- Proficiency with marketing analytics and digital marketing tools such as Google Analytics, Meta Ads and CRM platforms.
- Bachelor’s degree in Marketing, Business, Communications or a related field.
- MBA or relevant certification is a plus.

Success Metrics / KPIs:

- Brand awareness and brand consideration
- Customer acquisition and CAC
- Marketing ROI / ROAS contribution
- Revenue and customer growth from marketing initiatives
- Product launch performance
- Customer retention and repeat purchase
- Campaign performance and conversion rate
- Marketing budget efficiency

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Sales & Marketing Executive (Ahmedabad)
🏢 Smilephile Healthcare
📍 Ahmedabad