JOB DESCRIPTIONOffline Marketing Executive

Department: Marketing / Business Development

Designation: Offline Marketing Executive

Location: Delhi

Employment Type: Full-Time

Reporting To: Offline Marketing Head / Management

Job Summary

We are looking for an energetic and target-oriented Offline Marketing Executive to promote the hospital’s services through offline marketing activities. The candidate will be responsible for field visits, building relationships with doctors and local businesses, promoting hospital services, generating patient leads, and supporting offline marketing campaigns.

Key Responsibilities

- Conduct regular field visits to doctors, clinics, nursing homes, diagnostic centres, pharmacies, corporates, and local businesses.
- Promote hospital services, specialties, facilities, health packages, and ongoing campaigns.
- Develop and maintain professional relationships with doctors, clinics, referral partners, and corporate clients.
- Generate new leads and opportunities through offline marketing activities.
- Support the development of the hospital’s local referral network.
- Conduct and coordinate health camps, awareness programs, doctor meets, corporate visits, and promotional activities.
- Distribute marketing materials such as brochures, flyers, standees, and promotional materials at appropriate locations.
- Identify new areas and potential markets for hospital promotion.
- Follow up regularly with existing and potential referral partners.
- Collect market feedback and information about competitor activities and share it with the management.
- Maintain daily records of field visits, meetings, leads, follow-ups, and business generated.
- Coordinate with the hospital’s Marketing, Operations, and Business Development teams.
- Achieve assigned daily, weekly, and monthly marketing and lead-generation targets.




- Ensure all marketing activities are conducted professionally and in accordance with hospital policies.

Key Performance Indicators (KPIs)
- Number of daily field visits
- New leads generated
- New referral partners acquired
- Patient enquiries generated
- Patient conversions
- Doctor and corporate meetings
- Health camps and promotional activities conducted
- Monthly business generated
- Achievement of assigned targets

Candidate Profile
- Education: Graduate in any discipline; Marketing/Business Development qualification preferred.
- Experience: 1–4 years of experience in offline marketing, field sales, healthcare marketing, hospital marketing, or business development preferred.
- Good communication and interpersonal skills.
- Confident and comfortable with field work and face-to-face meetings.
- Valuable networking and relationship-building skills.
- Target-oriented and self-motivated.
- Basic knowledge of MS Office and reporting.
- Knowledge of the local healthcare market will be an advantage.
- Must be willing to travel within the assigned territory.

Core Competencies
- Offline Marketing
- Field Marketing
- Healthcare Marketing
- Lead Generation
- Relationship Management
- Doctor & Referral Partner Networking
- Communication Skills
- Negotiation Skills
- Market Development
- Target Achievement

Working Expectations This position requires regular field visits and active market engagement. The candidate should be proactive in identifying new business opportunities, developing local relationships, and increasing awareness of the hospital and its services.

Key Objective:

To strengthen the hospital’s local market presence, generate quality leads, develop referral relationships, and contribute to increased patient footfall and business growth.

Pay: ₹9,969.98 - ₹33,717.80 per month

Benefits

- Health insurance
- Provident Fund

Work Location: In person

📌 Sales & Marketing Executive (East of Kailash)
🏢 Axten Hospitals
📍 East of Kailash