Burger or Chai (BoC) is a youth-focused Indian quick-service restaurant (QSR) brand that combines burgers and chai into an affordable, high-frequency dining experience. Designed for India’s quick-growing QSR market, BoC emphasizes operational simplicity, cultural relevance, and a standardized menu supported by a centralized supply chain and tech-enabled operations. The brand currently operates outlets in Mumbai and Nagpur, with 50+ franchises booked for 2026, positioning it for rapid national expansion.

Through a franchise-first model, BoC focuses on strong unit economics, faster break-even, and comprehensive partner support across location selection, store setup, training, marketing, and operations. With a vision to scale 1,000+ outlets by 2030, BoC is building a national platform that delivers speed, quality, and sustainable growth for India’s next generation of diners and entrepreneurs.

Role Overview The Franchise Sales Manager will be responsible for driving franchise growth for Burger or Chai by identifying, pitching, and converting potential franchise partners. This role requires strong sales ability, relationship building, and understanding of business expansion strategies.

Key Responsibilities

Franchise Sales & Lead Generation

- Identify and generate new franchise leads through multiple channels.
- Conduct franchise presentations and business pitches.
- Explain brand concept, investment structure, ROI, and operational model to prospects.
- Convert qualified leads into signed franchise agreements.

Pipeline & Conversion Management




- Manage franchise sales funnel from enquiry to closure.
- Track and follow up with leads regularly.
- Maintain CRM and sales reporting.

Partner Evaluation

- Screen and evaluate potential franchise partners based on financial capability, location suitability, and brand fit.
- Coordinate with internal teams for feasibility and approvals.

Market Expansion

- Identify new cities and growth opportunities.
- Conduct market research and competitor analysis.
- Participate in franchise exhibitions and networking events.

Relationship Management

- Maintain strong relationships with prospects and franchise partners.
- Act as the primary point of contact during onboarding.

Required Skills

- Strong sales and negotiation skills.
- Excellent communication and presentation ability.
- Understanding of franchise business models.
- Ability to build relationships and trust with investors.
- Self-driven with strong target orientation.
- Good analytical and reporting skills.

Preferred Background

- Experience in franchise sales, QSR, retail expansion, or business development.
- Knowledge of F&B; industry is a strong advantage.
- Experience handling franchise documentation and agreements is preferred.

Key Performance Indicators (KPIs)

- Number of franchise leads generated.
- Franchise conversion rate.
- Revenue from franchise sales.
- Expansion into new markets.

Why Join Us

- Opportunity to build and scale a fast-growing youth-focused food brand.
- High ownership and growth potential.
- Performance-driven incentives.

📌 Sales Manager (Mumbai)
🏢 BoC - Burger or Chai
📍 Mumbai