Job Title: Sales Lead Generation Specialist (B2B)

Job Purpose To drive high-quality B2B lead generation through strategic outbound and inbound initiatives, enabling revenue growth by building a solid sales pipeline and supporting business expansion across target markets.

Job Summary

We are seeking a results-driven Sales Lead Generation Specialist with 57 years of experience in B2B lead generation, inside sales, and digital outreach. The role requires expertise in prospecting, LinkedIn and email outreach, inbound marketing, and campaign optimization. The ideal candidate will be analytical, proactive, and skilled at engaging decision-makers while collaborating closely with marketing and sales teams to accelerate revenue growth.

Key Responsibilities

- Identify and research potential clients across target industries and geographies.
- Generate qualified B2B leads through LinkedIn, cold email campaigns, networking, and outbound calls.
- Build and maintain a strong and consistent sales pipeline.
- Craft personalized outreach messages articulating value propositions and differentiators.
- Connect with key decision-makers (CEOs, Founders, CXOs, HR Leaders, etc.).
- Schedule and coordinate meetings for prospective clients.
- Nurture leads through structured follow-ups and engagement strategies.
- Develop and implement inbound and outbound marketing campaigns.




- Plan and optimize LinkedIn outreach and cold email campaigns.
- Support Google Ads and Meta (Facebook/Instagram) lead generation campaigns.
- Manage TOFU, MOFU, BOFU content strategies for lead nurturing.
- Conduct research on industries, competitors, and emerging opportunities.
- Track KPIs, campaign performance, and conversion metrics. And Prepare MIS reports and dashboards using Excel or analytics tools.

Required Skills & Competencies
- Strong B2B Lead Generation and Inside Sales expertise.
- Proficiency in LinkedIn outreach, cold email strategy, and ABM.
- Experience with CRM tools and sales funnel management.
- Hands-on experience with marketing automation and analytics tools (e.g., HubSpot, GA4).
- Data-driven mindset with strong analytical skills.
- Excellent written and verbal communication skills.
- Strong research and prospecting capabilities.
- Proficiency in MS Excel / Google Sheets.

Qualifications
- Bachelors degree in Marketing, Business Administration, Commerce, or related field.
- MBA (Marketing) preferred.

Experience Required
- 5 - 8 years of experience in B2B lead generation, inside sales, inbound marketing, or business development.
- Proven track record of generating qualified leads and achieving pipeline targets.
- Experience working with global clients is an advantage.

📌 Sales Lead Generation Specialist (New Delhi)
🏢 elevate Consultants
📍 New Delhi