: Sales Head Township Project (200-400 Plots)

Position: Sales Head / VP Sales

Reports to: CEO / Director / Promoter

Team size managed: 8-10 (Sales Managers, Team Leads, RMs, CP Manager, Pre-sales)

Location: In office / project HQ, with travel for CP and investor meetings

Role Purpose

Own end-to-end sales delivery for the 400-plot township from pricing strategy and launch to full inventory closure while building and managing a high-performing sales organization and channel partner network.

Key Responsibilities

Strategy & Planning

- Define pricing strategy, plot-wise rate cards, and payment plan structures in coordination with finance/promoters
- Build phase-wise sales targets (e.g., pre-launch, launch, sustenance phase) and monthly/quarterly velocity plans
- Decide direct sales vs. channel partner mix and set CP commission structures

Team Building & Management

- Hire, train, and structure the sales team (Managers, Team Leads, RMs, telecallers)
- Set individual and team targets; run daily/weekly review cadences (site visits, conversions, collections)
- Design and manage incentive/commission structures for the team

Channel Partner (CP) Network

- Onboard and manage broker networks, run CP meets, and negotiate brokerage structures
- Track CP-sourced leads vs. direct leads and optimize channel mix

Sales Operations

- Own the sales funnel lead generation coordination with marketing, site visit conversion, negotiation, booking,



and collections
- Ensure CRM discipline, accurate MIS/reporting to management, and inventory tracking (unit-wise status: available/blocked/sold)
- Coordinate with legal/documentation team for agreement execution and RERA compliance

Stakeholder Management

- Present sales performance, pricing recommendations, and market feedback to promoters/board
- Liaise with marketing on campaign ROI, lead quality, and launch events
- Represent the project at investor/HNI meets, exhibitions, and broker events

P&L; Ownership

- Accountable for total sales value and collection targets (not just bookings actual cash inflow)
- Manage sales team cost budget vs. revenue delivered

Requirements

Criteria

Experience

8-10 years in real estate sales, with at least 45 years in a leadership role

Track record

Proven experience selling plotted development / township projects specifically (not just apartments — plots have a different buyer psychology, longer holding cycles, more investor-driven)

Ticket size handled

Should have handled similar or larger inventory (300–500+ units)

Network

Existing broker/CP network in the region is a strong plus

Skills

Pricing strategy, team building, negotiation, CRM/MIS fluency, RERA awareness

Education

Graduate; MBA (Sales/Marketing/Real Estate) preferred but not mandatory if track record is strong

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