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Sales Development Representative (SDR) US IT Staffing & Project Services

COMPANY OVERVIEW

Cynet Systems is a U.S.-based IT staffing and technology solutions firm providing contract staffing, direct hire, managed service provider (MSP) and recruitment process outsourcing (RPO) programs, and statement-of-work (SOW) project delivery across cloud modernization, AI/automation, and cybersecurity. Cynet is ISO 9001, ISO 27001, ISO 14001, and SOC 2 Type II certified, MBE-certified, and has been recognised on the Inc. 5000 list. The company is growing its direct sales current business development function and is building a dedicated India-based team to fuel that growth.

Location: Noida and Dehradun

Shift : EST (6:30 PM IST to 3:30 AM IST )

POSITION SUMMARY

Cynet Systems is hiring a Sales Development Representative (SDR) based in India to serve as the dedicated new business development engine for our AVP of New Business Development Direct Sales. This is a newly created, foundational role: the SDR will own outbound prospecting end-to-end, researching and building target account lists, executing cold calls, emails, and LinkedIn outreach, qualifying prospects, and booking qualified sales appointments directly onto the AVP's calendar. The SDR will not run the sales conversation itself but is responsible for generating a consistent, high-quality pipeline of introductory meetings with decision-makers at companies that need IT staffing, staff augmentation, or project services support.

KEY RESPONSIBILITIES

Prospecting & Pipeline Generation

- Build and continuously refine target account and contact lists aligned to Cynet's ideal customer profile (IT/engineering leaders, procurement, talent acquisition and HR leaders, and other buyers of IT staffing and project services).
- Research target companies and contacts using tools such as LinkedIn Sales Navigator, Apollo.io, Claude,



and company websites to personalise outreach.
- Execute multi-channel outbound campaigns, including cold calling, personalised email sequences, and LinkedIn/social outreach to generate interest and initiate conversations with net-new prospects.
- Qualify inbound and outbound leads against agreed criteria (budget, authority, need, timing) before scheduling a meeting.
- Schedule qualified introductory meetings and sales appointments directly on the AVP's calendar, ensuring accurate context and next steps are documented for each meeting.

Pipeline Management & Reporting

- Maintain accurate, up-to-date records of all prospecting activity, contacts, and opportunities in the CRM.
- Track and report daily/weekly KPIs, including calls made, emails sent, connect rates, meetings booked, and meeting show/qualification rates.
- Nurture longer-cycle or not yet ready prospects over time through periodic, value-added follow-up.

Collaboration & Enablement

- Work closely with the AVP to continuously refine target account lists, messaging, talk tracks, and outreach cadences based on what is and isn't converting.
- Stay current on Cynet's service lines (contract staffing, direct hire, MSP/RPO, and SOW/project services) and general U.S. IT staffing industry dynamics well enough to have credible, informed conversations with prospects.
- Provide the AVP with a clear, concise handoff briefing ahead of each scheduled meeting (prospect background, pain points discussed,



and objections raised).
- Flag market intelligence, competitor mentions, and prospect feedback back to the AVP to help sharpen the go-to-market approach.

REQUIRED QUALIFICATIONS

- 2-4+ years of experience in a B2B outbound sales, business development, sales development (SDR/BDR), or lead generation role, including cold calling.
- Excellent verbal and written English communication skills; comfortable and confident speaking with U.S.-based business decision-makers by phone.
- Proven ability to research and build targeted prospect lists and to personalise outreach rather than rely on generic templates.
- Hands-on experience with a CRM (e.g., Salesforce, HubSpot, Zoho, or similar) and with prospecting/sales engagement tools (e.g., LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Outreach, or Salesloft).
- Self-starter who can work independently with minimal day-to-day supervision, while staying closely aligned with the AVP on priorities.
- Resilient, persistent, and coachable; comfortable with a high-volume outbound cadence and handling objections and rejection professionally.
- Strong organisational and time-management skills, with the discipline to consistently log activity and follow up on schedule.
- Bachelor's degree preferred (or equivalent practical experience).

PREFERRED QUALIFICATIONS

- Prior experience in IT staffing, recruiting, or professional/technology services sales.
- Familiarity with IT staffing terminology and models (e.g., contract, contract-to-hire, direct hire, C2C, W2, 1099, VMS, MSP).
- Experience supporting a single sales executive or founder in a dedicated, one-on-one BDR capacity.
- Experience with outbound sales engagement/automation platforms (e.g., Apollo.io, Outreach, Salesloft) and basic email deliverability best practices.

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📌 Sales Development Representative _US IT Staffing & Project Services (Dehradun)
🏢 Cynet Systems
📍 Dehradun