Role: Sales Development Representative (SDR) – B2 B Saa SCompany: Infrasity Location: New Delhi (In Office)About Infrasity Infrasity works with Dev Tools and AI infrastructure startups on developer marketing and technical content. We help engineering companies turn their product work into discoverable content across blogs, documentation, videos, and AI visibility channels. Our clients include fast-growing startups in areas like AI infrastructure, platform engineering, developer tools, and cloud automation.

Role Overview We are looking for a Sales Development Representative (SDR) who will be responsible for generating qualified meetings with Dev Tools and AI startup teams. This role focuses on outbound pipeline generation across email, Linked In, and ecosystem channels. You will identify relevant companies, craft targeted outreach campaigns, and book discovery calls with founders, CMOs, and Dev Rel leaders. You will work closely with the founder to build and refine outbound strategy and messaging.

Key Responsibilities Outbound Campaign Execution Execute targeted outbound campaigns using tools such as Apollo, YAMM,



and Linkedin Send cold email sequences and follow-ups to qualified prospects Maintain daily outreach cadence across multiple mailboxes Prospect Research Identify companies using signals such as:recently funded startupshiring signalscompetitor customers YC / AI infrastructure startups Dev Tools ecosystem companies Build and maintain prospect lists for outreach campaigns.

Campaign Testing

Test subject lines, email body copy, and messaging angles Iterate messaging based on open rates, reply rates, and engagement Track performance across vertical campaigns such as: AI infrastructure AI agents Fin Ops Platform engineering Dev Tools Pipeline Tracking Maintain weekly reporting including:emails sent Linked In outreachopen ratesrepliesmeetings bookedcampaign performance Work with the team to refine messaging and improve conversion.

Tools Used You will regularly work with: Apollo YAMMLinked In Sales Navigator CRM tools Email sequencing platforms Success Metrics Success in this role will be measured by: Weeklyoutreach volume across email and Linked Inreply ratesconversations started Monthlyqualified meetings bookedpipeline opportunities created Ideal Candidate1–2 years experience in SDR / outbound sales / BDRComfortable doing cold outreach at scale Experience using Apollo, Linked In Sales Navigator, or similar tools Strong written communication Interest in Dev Tools, AI infrastructure, or Saa S startupsBonus if you have experience working with developer-focused companies.

Why Join

Work directly with the founder Exposure to fast-growing Dev Tools startups Chance to shape outbound GTM strategy Fast learning environment

📌 Sales Development Representative (New Delhi)
🏢 Infrasity
📍 New Delhi