- Pricing based on competitive Benchmarking
- Conduct regular analysis of competitor pricing, promotions, and service offerings in the bus and mobility sector and implement best practices.
- Identify gaps and opportunities in fare structures to maintain a competitive edge.
- Monitor new entrants and emerging trends in the bus industry
- Evaluate market conditions and seasonality. Customer travel preferences and regional demand fluctuations to influence pricing strategies.
- Analyse the impact of festivals, regulatory changes, and local economic conditions on pricing models.
- Utilize tools to analyse occupancy rates and revenue per trip.
- Monitor schedule-level performance & ROI
- Implement energetic pricing strategies to maximize revenue during peak and high-demand periods.
- Identify and mitigate risks of underperforming routes through pricing adjustments.
- Target-based role with an ownership-driven approach
Summary - The role involves monitoring schedule-level performance and maximising revenue.