Key Responsibilities

- Own primary and secondary sales, collections and market share for the North region.

- Strengthen and expand the distributor and dealer network across Delhi NCR, Haryana, Punjab, UP, Uttarakhand, Rajasthan and Himachal Pradesh appointing recent channel partners in under-served markets and improving throughput from existing ones.

- Drive downstream demand generation with carpenters, contractors, architects and interior designers so that channel partners see pull, not just push.

- Set and monitor territory-wise, distributor-wise and SKU-wise sales targets; review performance on a monthly cycle.

- Manage credit exposure and ensure collections are made within agreed terms.

- Build the North sales team recruit, train and manage state-level sales officers as the region scales.

- Provide structured market intelligence on competitor pricing, new designs, scheme activity and channel shifts.

- Work with the plant and design teams on product mix,



new decor introductions and inventory planning for the region.

Candidate Profile

- 1018 years in channel sales within laminates, plywood, MDF, veneer, or an adjacent building materials category (tiles, sanitaryware, paints, hardware, adhesives).

- Proven track record of building and managing a dealer and distributor network in North India, with existing relationships in the region.

- Experience carrying a regional P&L; or regional revenue target of 15 Cr or above.

- Has managed a field sales team, or is ready to build one from scratch.

- Comfortable in a promoter-led, entrepreneurial manufacturing environment this is a role that requires building systems, not inheriting them.

- Strong on collections discipline and commercial negotiation.

- Willing to travel extensively across the region.

📌 Regional Sales Manager (Delhi)
🏢 Vidya Lamtech
📍 Delhi