Role & responsibilities

Regional Sales Manager Asia

Gram Equipment is looking for a Regional Sales Manager – Asia to strengthen our sales activities across the region, with a particular focus on the Indian market.

The global population consumes billions of liters of ice cream every year. You can find ice cream in all corners of the world – but have you ever thought about how it is made and the technology behind it?

Gram Equipment is a key player in this process and one of the world's leading manufacturers of advanced equipment and process solutions for industrial ice cream production. We help ice cream producers around the world create creative, high-quality and sustainable products for consumers across the globe.

If you want to be part of an international company and play an important role in developing our business and customer relationships in Asia, this could be the opportunity for you.

The role

As Regional Sales Manager – Asia, you will be responsible for developing sales and customer relationships across the region, with the majority of your customer activities expected to be focused on India.

You will work closely with both existing and potential customers to understand their production needs, challenges and business opportunities and translate these into technically and commercially attractive solutions. The role requires a strong combination of commercial drive, technical understanding and a consultative approach to sales.

You will manage opportunities throughout the sales process – from initial customer contact and identification of needs through quotation, negotiation and closing, followed by a well-prepared handover to our Engineering and project organization.

At the same time, you will act as an important link between the market and Gram Equipment, sharing customer insights, competitor information and market trends with colleagues across the organization.

Some of your key areas of responsibility will be:





- Develop new business opportunities and actively grow our customer base in India and the wider Asian market.
- Build, maintain and strengthen long-term relationships with existing customers.
- Understand customers' production challenges and pain points and develop suitable technical and commercial solutions.
- Manage sales opportunities, budgets, pipeline and forecasts for the assigned region and accounts.
- Prepare and follow up on proposals and quotations in close cooperation with Internal Sales and other relevant functions.
- Negotiate commercial terms, secure customer commitment and close orders.
- Ensure high-quality order information and a well-prepared handover to Engineering and Project Management.
- Monitor market developments, customer needs and competitor activities and communicate relevant insights internally.
- Position Gram Equipment as a trusted partner and preferred supplier to customers in the region.
- Collaborate closely with Internal Sales, Global Sales, Engineering, Project Management and Marketing throughout the sales process.
- Support relevant sales and marketing activities, including customer presentations and trade fairs.

The position involves significant travel to customers and other business activities across India and Asia, with up to approximately 130 travel days per year.

The role will preferably be based in India, considering that a significant part of the customer base and commercial activity will be in the Indian market. However, the right candidate may be based elsewhere in the region.

Preferred candidate profile





We are looking for an experienced sales professional who combines technical and commercial understanding with a strong customer orientation.

Ideally, you have experience selling complex technical solutions, industrial equipment or process solutions to international customers. Experience from the food industry, food processing or a related technical industry would be an advantage.

You are comfortable managing the full sales process and are able to discuss technical solutions and customer requirements while maintaining a clear focus on customer value and commercial results.

To succeed in the role, we expect that you:

- Have a strong commercial mindset and documented experience in technical or solution-based sales.
- Are skilled at building constructive, long-lasting customer relationships.
- Take a consultative approach and are curious about customers' businesses, challenges and needs.
- Are comfortable negotiating commercial terms and driving opportunities through to closing.
- Work independently, systematically and proactively and take ownership of your customers and opportunities.
- Communicate confidently with stakeholders at different levels of customer organizations.
- Are comfortable working across different cultures and in an international organization.
- Collaborate openly and effectively with colleagues across functions and geographical locations.
- Are willing and able to travel extensively throughout India and Asia.

Fluent English is mandatory, both written and spoken. Knowledge of Indian or other relevant local Asian languages would be considered an advantage.

If you are motivated by developing customer relationships, identifying new business opportunities and combining technical understanding with commercial results in an international environment, we would like to hear from you.

Send your application and CV as soon as possible.

📌 Regional Sales Manager Asia (Chennai)
🏢 Gram equipment
📍 Chennai