Sorta Famous is a PR, social media, and influencer marketing agency based in Andheri West.
Role Overview
We’re looking for a PR Manager to lead media relations strategy and execution for a portfolio of clients, manage a small team of PR executives, and serve as a senior point of contact for client communications and reputation management.
Key Responsibilities
Own end-to-end PR strategy and execution for assigned client accounts
Build and maintain strong relationships with journalists, editors, and media houses across print, digital, and broadcast
Draft and pitch press releases, media notes, and story angles that land coverage
Lead crisis communication and reputation management when needed
Manage and mentor PR Executives, reviewing their pitches and media lists
Present PR strategy, coverage reports, and results to clients directly
Track media coverage and report on campaign performance and ROI
Coordinate with the Social-Media and Influencer teams for integrated campaigns
Stay on top of industry trends, journalist beats, and media landscape shifts
Requirements
5-8 years of experience in PR/communications, with at least 2 years in a managerial or team-lead capacity
Agency background strongly preferred
Solid existing media relationships across Indian print and digital outlets
Excellent written and verbal communication skills
Proven track record of securing high-quality media coverage