We are looking for a Product Marketing Specialist to shape how our enterprise software and AI-native products are positioned, communicated and taken to market.

The role sits at the intersection of product, sales and marketing. You will develop a strong understanding of our customers, buyers and competitive landscape, translate complex product capabilities into clear business value, and equip sales teams with the messaging and content required to engage enterprise prospects.

This is a hands-on role for someone who can combine strategic product marketing with robust writing, market research and execution.

Roles & Responsibilities

- Define ideal customer profiles, buyer personas, use cases and priority market segments.
- Develop product positioning, value propositions and messaging for different industries and buyer groups.
- Create and execute go-to-market plans for product launches, new features and sector-specific offerings.
- Translate technical and AI capabilities into clear, outcome-oriented business messaging.
- Conduct customer, market and competitor research to identify opportunities and improve positioning.
- Work closely with the Product Manager to understand the roadmap, customer problems and product differentiation.
- Create website content, product pages, brochures, presentations, case studies and product-overview materials.
- Develop sales-enablement assets, including pitch decks, discovery guides, battlecards, objection-handling material and proposal content.
- Support sales teams in preparing for strategic meetings, product demonstrations and industry-specific conversations.
- Plan product campaigns across LinkedIn, email, website and other relevant B2B channels.
- Collaborate with visual and motion designers to create product explainers, launch assets, social creatives and campaign content.




- Capture customer and pilot outcomes and convert them into credible case studies and proof points.
- Monitor campaign performance, website engagement, content effectiveness and sales feedback.
- Ensure consistent product messaging across marketing, sales, product demonstrations and customer communication.
- Develop thought-leadership content around customer problems, industry trends and product use cases.

Required Skills & Experience

- 3–6 years of experience in B2B product marketing, preferably for SaaS, enterprise software, AI or technology products.
- Demonstrated experience developing product positioning, messaging and go-to-market strategies.
- Strong understanding of enterprise buying journeys, buyer personas and consultative B2B sales.
- Ability to understand complex technical products and communicate their business value in simple, credible language.
- Experience creating sales presentations, product collateral, website copy, case studies and launch content.
- Strong market-research and competitive-analysis capabilities.
- Excellent writing, presentation and verbal-communication skills.
- Experience collaborating with product managers, sales teams, designers and technical stakeholders.
- Ability to manage multiple product-marketing initiatives independently from research through execution.
- Working knowledge of CRM, email-marketing, website-analytics and campaign-management tools.
- Strong attention to detail and an ability to maintain messaging consistency across channels.
- A portfolio or work samples demonstrating positioning, GTM campaigns, product content or sales-enablement materials.

Experience marketing products to engineering, infrastructure, industrial, enterprise or other complex B2B sectors would be an advantage. Exposure to AI products, workflow platforms, document-intensive applications or international markets would also be valuable.

📌 Product Marketing Specialist (Hyderabad)
🏢 Aptagrim
📍 Hyderabad