What will you do?

- Manage, track, and report end-to-end marketing campaign data and performance metrics.
- Maintain and enhance existing dashboards, ensuring KPI definitions are clear and consistent.
- Identify, analyze, and interpret trends or patterns in large, complex datasets.
- Collaborate with cross-functional stakeholders (CMO, BGs, Corporate teams) to define requirements and deliver custom reporting solutions.
- Partner with marketers to translate campaign strategies into measurable data models and tool instrumentation.
- Design and implement data models for analytics and reporting.
- Execute and maintain data quality, acquisition, and compliance processes in collaboration with legal and privacy teams.
- Develop data-driven insights to improve marketing campaign effectiveness and overall strategy.
- Monitor and optimize large datasets to ensure data accuracy, standardization, and accessibility.
- Stay current with new tools, technologies, and best practices in analytics and marketing insights.

What will you need?

Must have skills

- Data & Analytics - Extensive hands-on experience in data analytics, reporting, and insights generation.
- Technical Stack - Expertise in Power BI, Microsoft Fabric, SQL, Azure, SSAS,



and advanced Excel (SharePoint knowledge a plus).
- Analytical Skills - Advanced analytical and problem-solving skills with meticulous attention to detail.
- Impact & Insight - Proven ability to translate complex data into clear, actionable insights and effective visualizations.
- Project Management - Excellent organizational skills and proven project management capabilities.
- Client & Stakeholder - Strong collaboration and cross-functional engagement skills with internal and external stakeholders.
- Requirements - Skilled in client consultation, requirements elicitation, and formal documentation.
- Global Operations - Willingness and flexibility to work in a 24x7 global environment across time zones to support business continuity.

Positive to have skills

- Marketing Systems - Experience with marketing data platforms and Customer Relationship Management (CRM) systems.
- Data Architecture - Familiarity with data governance frameworks and data modeling principles.
- Workflow Automation - Exposure to Power Apps or Power Automate for business process automation.
- Campaign Analysis - Experience in marketing attribution models and campaign performance tracking.

📌 Power BI Developer (Gurugram)
🏢 WPP Production India [Studios]
📍 Gurugram