Company Description AVTF is an innovative Information Technology startup specializing in software development, decentralized applications, and game development. The company is committed to making technology more accessible by pushing boundaries and delivering cutting-edge solutions to a broad audience.

Team members work on modern tech stacks and emerging digital products in a fast-paced, collaborative environment. AVTF offers opportunities to contribute to impactful projects that shape how people interact with technology. The organization values creativity, experimentation, and continuous learning.

Role Description The Performance Marketer at AVTF is a full-time, on-site role based in Ludhiana. This position focuses on planning, executing, and optimizing data-driven marketing campaigns across digital channels to drive user acquisition, engagement, and retention for AVTF’s software, decentralized applications, and games.

Day-to-day responsibilities may include managing paid campaigns, tracking performance metrics, conducting A/B tests, and refining targeting strategies based on analytics. The role also involves collaborating with product, design, and development teams to align marketing initiatives with business goals and ensure consistent messaging.

The Performance

Marketer is expected to stay current with trends in digital marketing and emerging technologies to identify new growth opportunities.

Qualifications

- Strong foundation in performance marketing, including planning, executing,



and optimizing paid campaigns across platforms such as Google Ads, social media ads, and app install networks.
- Proficiency with analytics and tracking tools (e.g., Google Analytics, campaign dashboards, attribution tools) and the ability to interpret data to make informed decisions.
- Experience with A/B testing, audience segmentation, and conversion rate optimization to improve campaign effectiveness.
- Understanding of digital marketing channels and tactics (SEO, SEM, social media marketing, email marketing, influencer marketing) and how they work together to drive growth.
- Ability to collaborate effectively with product, design, and engineering teams to align marketing strategies with product launches and feature updates.
- Strong communication and presentation skills, with the ability to explain marketing performance and insights to both technical and non-technical stakeholders.
- Comfort working in a startup workplace, including adaptability, ownership of tasks, and willingness to experiment and iterate quickly.
- Bachelor’s degree in Marketing, Business, Communications, Information Technology, or a related field, or equivalent practical experience.
- Interest or experience in technology, gaming, or decentralized applications is highly beneficial.
- Prior experience in performance marketing or growth marketing roles is preferred but not strictly required for highly motivated candidates with demonstrable skills.

📌 performance marketor (Ludhiana)
🏢 AVTF
📍 Ludhiana