You will be responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives.

Key Responsibilities

1. Campaign Management:

• Manage end-to-end lead generation campaign execution , including setting up, tracking, optimizing, and reporting on campaigns

- Should be proficient with multiple channels, including Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.

• Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting

- Continuously monitor and adjust campaigns to improve performance and ROI

1. Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation and expenditure
- Forecast and track marketing spend, ensuring alignment with financial goals

1. Analytics & Reporting:

• Analyze campaign performance data to derive actionable insights • Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPL, CAP, CAC & ROAS

- Present findings and recommendations to senior management and stakeholders

1. Collaboration & Communication:





• Work closely with the creative team to develop engaging ad creatives
- Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives
- Communicate campaign performance and insights to stakeholders effectively

1. Market/Competitor Research & Trends:

• Stay updated with the latest trends in digital marketing and the competitive landscape
- Conduct market research to identify new opportunities for growth

EXPERIENCE AND QUALIFICATIONS

1. • Experience: 3-7 years of experience in performance marketing (lead generation)
2. • Qualifications: UG: Any Graduate | PG: Any Postgraduate

SKILLS REQUIRED:
- Deep understanding of Google Ads, Meta Ads, LinkedIn Ads, and custom audience targeting strategies.
- Strong capability in structuring and optimizing campaigns across multiple objectives and funnel stages.
- Comfortable building and interpreting reports using Google Analytics, GTM, Looker Studio, CRM dashboards, etc.
- Demonstrated experience with A/B testing, keyword strategy, exclusion logic, and landing page optimization.
- A collaborative team player with the ability to work cross-functionally and influence outcomes.
- Self-starter mindset with a bias for action, experimentation, and continuous improvement.
- Positive communication skills

📌 Performance marketing Specialist (Mumbai)
🏢 Timespro
📍 Mumbai