Scale Labs is hiring a Performance Marketing Specialist to manage and scale paid campaigns across Meta Ads and Google Ads for D2C brands. (Full time, Remote). Freelancers should NOT apply.

Responsibilities:

- Run and optimize paid campaigns on Meta Ads and Google Ads
- Manage conversion, lead generation, and shopping campaigns
- Set up and monitor tracking systems including Pixel, GA4, and Shopify
- Analyze performance data and optimize campaigns for better ROI
- Work closely with creative teams to improve ad performance
- Coordinate with clients on campaign updates and reporting

Requirements:

- Strong hands-on understanding of Meta Ads and Google Ads
- Understanding of performance marketing fundamentals (ROAS, CPC, CAC, CTR)
- Familiarity with tracking tools like Pixel, GA4, and Shopify preferred
- Strong communication skills in English (written and verbal)
- Comfortable handling client communication and updates
- Execution-focused mindset with attention to detail
- Agency experience preferred
- Minimum 1–2 years of relevant performance marketing experience
- Immediate joiners preferred
- Full-time availability only

Details:

Full-time | Remote

Timings: 10 AM - 6:30 PM

Salary: ₹25,000

📌 Performance Marketing Specialist (India)
🏢 Scale Labs
📍 India