About The Company Ace Of Estates is a leading name in the real estate marketing and digital advertising industry, committed to delivering innovative solutions that connect property developers and real estate agencies with their target audiences. With a strong focus on leveraging the latest digital marketing tools and strategies, Ace Of Estates has established a reputation for excellence in lead generation, brand promotion, and customer engagement.

Our team of dedicated professionals works tirelessly to create customized marketing campaigns that drive results, ensuring our clients achieve their sales and growth objectives. We pride ourselves on maintaining a dynamic work environment that fosters creativity, collaboration, and continuous learning, making us a trusted partner in the real estate sector.

About The Role We are seeking a performance-driven Lead Generation Specialist to join our dynamic team at Ace Of Estates. The ideal candidate will be responsible for managing and optimizing lead generation campaigns across Meta (Facebook & Instagram) and Google Ads platforms. This role requires a strategic thinker with hands-on experience in running successful performance marketing campaigns that generate high-quality leads with a strong return on investment.

The Lead Generation

Specialist will work closely with the creative and content teams to develop compelling ad creatives and messaging, analyze campaign data to derive actionable insights, and continually optimize campaigns to improve lead quality and reduce costs. This position offers an exciting opportunity to contribute directly to the growth of our clients' real estate businesses through innovative digital marketing strategies.

Qualifications

- Minimum of 1 year of hands-on experience in managing Meta Ads and Google Ads campaigns.




- Proven track record of generating leads through paid advertising channels.
- Solid understanding of performance marketing principles, including targeting, retargeting, bidding strategies, and campaign optimization.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Ability to manage multiple campaigns and budgets efficiently while maintaining high performance standards.
- Experience in the real estate sector, particularly in lead generation, will be considered a significant advantage.
- Good communication skills and the ability to work collaboratively within a team environment.

Responsibilities

- Plan, execute, and optimize lead generation campaigns across Meta Ads and Google Ads platforms to meet client objectives.
- Develop comprehensive campaign strategies tailored to project requirements, target audiences, locations, and budgets.
- Set up and manage campaigns, including audience segmentation, targeting parameters, ad creatives, bidding strategies, and budget allocation.
- Monitor key performance indicators such as cost per lead (CPL), cost per acquisition (CPA), click-through rate (CTR), and overall campaign ROI.
- Identify opportunities to reduce costs while enhancing lead quality and conversion rates.
- Collaborate with creative and content teams to develop engaging ad creatives and compelling copy that resonate with target audiences.




- Analyze campaign performance data regularly and generate detailed reports with actionable insights for continuous improvement.
- Conduct A/B testing on various elements like audiences, creatives, messaging, and landing pages to optimize campaign effectiveness.
- Track leads through the sales funnel, ensuring lead quality aligns with client expectations, and refine campaigns accordingly.
- Stay updated on the latest trends, tools, and best practices in Meta and Google advertising to maintain competitive edge.

Benefits At Ace Of Estates, we believe in rewarding talent and dedication. Our employees enjoy a comprehensive benefits package that includes competitive salary packages, performance incentives, and opportunities for career growth. We foster a collaborative and innovative work environment that encourages continuous learning and professional development. Additionally, our team members have access to the latest tools and resources needed to excel in their roles. We promote work-life balance through flexible working arrangements and support a culture of recognition and achievement. Joining our team means becoming part of a forward-thinking organization committed to excellence and success in the digital marketing landscape.

Equal Opportunity

Ace Of Estates is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. Our hiring decisions are based solely on merit, skills, and experience. We believe that a diverse workforce enhances our ability to serve our clients effectively and fosters a vibrant, innovative workplace culture.

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