- Drive user acquisition and conversion through paid channels including Google Ads, Meta, LinkedIn, and programmatic platforms.
Key Responsibilities:
- Plan and execute paid campaigns across platforms.
- Optimize ad creatives, targeting, and bidding strategies.
- Monitor CAC, LTV, ROAS, and other performance metrics.
- A/B test landing pages and ad formats.
Requirements:
- Hands-on experience with Google Ads, Meta Ads Manager.
- Robust analytical and Excel skills.
- Familiarity with attribution and conversion tracking.
Key Skills:
- Google Ads, Meta Ads Manager, LinkedIn Ads
- Conversion tracking and pixel setup
- A/B testing tools (Google Optimize, VWO)
- Landing page optimization (Unbounce, Instapage)
- Budget management and bid strategy
- Analytics platforms (GA4, Hotjar, Mixpanel)
📌 Performance Marketing Manager (Bengaluru)
🏢 TI Steps
📍 Bengaluru
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