Performance Marketing Manager – Fintech App and STP Personal Loans

Company: CREADXMONEY FINTECH PVT LTD

Department: Marketing, Growth and Customer Acquisition

Experience: 5+ years in performance marketing, digital acquisition or user acquisition

Relevant Industry Experience: Fintech, digital lending, banking, NBFC, investments, broking, payments or related financial services

Employment Type: Full-time

Location: [ PUNE ]

Joining Requirement: [ immediate-joiner requirement ]

About CREADXMONEY FINTECH PVT LTD

CREADXMONEY FINTECH PVT LTD is a technology-driven fintech company focused on building simple, accessible and customer-centric digital financial solutions. We are developing a mobile-first experience that helps customers discover, understand and access financial products through a convenient digital journey.

Our growth is built on a combination of technology, customer understanding, responsible communication and disciplined execution. We believe that high-quality marketing is not limited to generating clicks or downloads. It must attract the right customers, communicate products clearly, support informed decisions and create a smooth journey from the first interaction to successful product usage.

As we scale our fintech application and STP Personal Loan business, we are looking for a highly capable Performance Marketing Manager who can lead digital acquisition, improve campaign efficiency, strengthen the customer funnel and support profitable business growth.

About the Role The Performance Marketing Manager will own the planning, execution, measurement and optimization of digital acquisition initiatives for the CREADXMONEY fintech app and STP Personal Loan portfolio. This role combines performance marketing, mobile-app growth, product analytics, customer-funnel optimization, content engagement and creator partnerships.

The successful candidate will be responsible for driving high-quality app downloads,



registrations, qualified applications, approvals, loan disbursements and repeat customer engagement. You will work across the complete customer journey and will be expected to understand not only media performance, but also what happens after a user installs the app.

You will manage and optimize campaigns across Google App Campaigns, Universal App Campaigns, Meta Ads and other relevant channels. You will evaluate customer quality beyond the initial install, monitor post-install behavior, analyze application and disbursement performance, and make decisions based on business outcomes rather than surface-level metrics alone.

This is a high-ownership role for a data-driven marketer who can work closely with Product, Design, Analytics, Engineering, Risk, Operations, Compliance and leadership teams. The ideal candidate will be equally comfortable reviewing a campaign dashboard, discussing event-tracking requ

Employment Type: Full-time

CREADXMoney FINTECH PVT LTD is looking for an experienced Performance Marketing Manager to drive the growth of our fintech app and STP Personal Loan business.

Key Responsibilities

- Manage and optimize Google App Campaigns/UAC, Meta Ads, Facebook Ads, and other digital acquisition channels.
- Drive quality app downloads, registrations, loan applications, approvals, and disbursements.
- Track the complete STP Personal Loan journey, from app installation to successful loan disbursement.
- Monitor and improve CPI, CPA, ROAS, LTV, retention, conversion rate,



and cost per disbursement.
- Analyze marketing, customer, application, approval, and disbursement data to identify growth opportunities.
- Develop strategies and product-growth roadmaps to scale the fintech app and STP Personal Loan business.
- Plan A/B tests for audiences, creatives, bidding strategies, campaigns, and customer funnels.
- Work with Product, Design, Analytics, Engineering, Risk, and Operations teams to improve customer conversion.
- Manage reels, short-form videos, social-media engagement, and fintech content campaigns.
- Identify and manage finance content creators and influencers to increase reach, engagement, app downloads, and qualified leads.
- Ensure accurate tracking through Firebase, GA4, AppsFlyer, Adjust, or Branch.
- Prepare performance reports and actionable growth recommendations for leadership.

Requirements
- 5+ years of experience in performance marketing, digital acquisition, or user acquisition.
- Strong hands-on experience with Google App Campaigns/UAC and Meta Ads.
- Experience in fintech, digital lending, banking, NBFC, investments, broking, payments, or related industries.
- Strong understanding of mobile-app growth, customer funnels, attribution, analytics, and campaign optimization.
- Valuable knowledge of Firebase, GA4, AppsFlyer, Adjust, or Branch.
- Strong analytical, communication, presentation, and cross-functional collaboration skills.
- Experience with reels, content marketing, influencer marketing, or creator partnerships is an advantage.

What We Offer Competitive salary, performance-linked incentives, career-development opportunities, a collaborative work culture, and the opportunity to lead growth for an innovative fintech application.

Apply Now: Send your resume and a brief cover letter to [ [email protected] ]

Immediate Joiners: [Required / Preferred]

📌 Performance Marketing Manager – Fintech App (Pune)
🏢 Creadxmoney
📍 Pune