Role & responsibilities

Growth & Acquisition Strategy

- Own end-to-end performance marketing strategy across paid channels: Google Search & Display, Meta (Facebook/Instagram), YouTube, Programmatic, LinkedIn (B2B if relevant), and Marketplaces
- Define and manage CAC, LTV, ROAS, and funnel efficiency targets
- Build quarterly and annual growth forecasts aligned with business goals
- Scale acquisition while maintaining strong unit economics

Media Planning & Budget Ownership

- Manage and optimize large-scale monthly marketing budgets
- Allocate spend dynamically across channels based on performance signals
- Ensure efficient pacing, bid strategies, and continuous optimization
- Build contingency strategies during demand fluctuations

Performance Optimization & Experimentation

- Lead A/B testing across ad creatives, landing pages, audiences, offers, and funnels
- Work closely with creative teams to develop high-converting ad narratives
- Drive conversion rate optimization across the entire user journey
- Stay ahead of platform changes (algorithms, privacy, attribution)

Analytics, Attribution & Reporting

- Own performance dashboards and reporting cadence (daily / weekly / monthly)




- Implement and manage attribution frameworks (GA4, Apps Flyer, Meta CAPI, Google Tag Manager, etc.)
- Translate data into clear insights and action plans for leadership
- Ensure marketing data integrity across tools and platforms

Team Leadership & Cross-Functional Collaboration

- Build and lead a high-performing performance marketing team
- Manage agencies and external partners where required
- Collaborate closely with:

Sales (lead quality, funnel feedback, closure data) Product / Tech (landing pages, tracking, integrations)

Brand & Creative (creative testing and narrative alignment)

Required Qualifications

- 7-12 years of experience in performance / growth marketing
- Proven track record of managing large paid media budgets
- Deep expertise in Google Ads, Meta Ads, YouTube, and analytics tools
- Robust understanding of funnels, attribution, and conversion optimization
- Experience in high-consideration or high-ticket businesses is a plus

(Real Estate, Fintech, SaaS, D2C, Marketplaces)
- Exceptional analytical and decision-making skills
- Strong leadership and stakeholder management ability

📌 Performance Marketing Manager (Noida)
🏢 Express Builders
📍 Noida