Manager Social Media Performance Marketing

Location: Noida | Work Mode: Work from Office

Experience: 58 Years | Department: Marketing

Reporting To: AVP Marketing

About the Role

We are looking for a data-driven and performance-focused Manager – Social Media Performance Marketing to lead social media growth, customer acquisition, lead generation, and app installs.

The ideal candidate should have strong hands-on experience in Meta Ads, paid social campaigns, performance analytics, and campaign optimization, with the ability to scale campaigns and deliver measurable business results.

Key Roles & Responsibilities

- Develop and execute social media performance strategies aligned with business and revenue goals.
- Manage and scale paid campaigns primarily across Meta (Facebook & Instagram); LinkedIn and YouTube experience will be an advantage.
- Drive lead generation, app installs, website traffic, and customer acquisition.
- Optimize campaigns based on CPL, CPQL, CPA, CPI, CAC, CTR, CPM, and ROAS.
- Plan and execute campaigns for product launches, webinars, brand campaigns, founder branding, and customer acquisition.
- Conduct A/B testing across creatives, audiences, messaging, and landing pages.
- Monitor campaign performance, ROI, conversions, and funnel metrics.
- Build performance dashboards and provide actionable insights to leadership.
- Work closely with Content, Design, Video, PR, Tech, and external agencies to develop high-performing campaigns.
- Ensure accurate tracking through Meta Pixel, Conversion API, LinkedIn Insight Tag, GTM, GA4, and UTM tracking.




- Identify new social media growth opportunities and continuously improve campaign performance.
- Manage and optimize 20 lakh+ monthly social media advertising budgets.

Preferred Candidate Profile

- 5–8 years of experience in Social Media / Performance Marketing.
- Strong hands-on expertise in Meta Ads Manager.
- Proven experience managing 20L+ monthly digital advertising budgets.
- Strong understanding of paid and organic social media growth.
- Experience in lead generation, app acquisition, retargeting, funnel optimization, CRO, attribution, and A/B testing.
- Strong analytical and data-driven approach with a focus on ROI and business outcomes.
- Experience managing agencies and cross-functional teams.
- Hands-on experience with GA4, GTM, Looker Studio, Meta Business Suite, and campaign tracking tools.
- Excellent communication, stakeholder management, and decision-making skills.
- Experience in FinTech, BFSI, Wealth Management, Mutual Funds, Insurance, Financial Services, or Consumer Apps will be preferred.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Meta Blueprint / Google Ads Certification will be an added advantage.

Why Join Fincart?

- Own the digital growth engine of a quick-growing fintech brand.
- Be part of the growth journey of Fincart’s DIY Investment Platform.
- Work on campaigns directly impacting leads, customers, and revenue.
- Collaborate closely with senior leadership and influence digital strategy.
- Opportunity to build, experiment, scale, and grow in a high-performance environment.

📌 Performance Marketing Manager (Noida)
🏢 Fincart Finvest
📍 Noida