ROLE OVERVIEW The Performance Marketing Lead will own Orimii’s D2C growth engine end-to-end, from traffic acquisition to on-site conversion and revenue. This role goes beyond running ads; it requires robust ownership of the website, funnels, and performance metrics that drive Orimii’s D2C business.

You will work closely with brand, creative, tech, and e-commerce teams to ensure the website performs as a high-conversion, insight-led sales channel.

KEY RESPONSIBILITIES

1. Performance Strategy & Growth

• Own performance marketing across Meta, Google, and other paid channels
- Drive scalable revenue growth while maintaining healthy CAC and ROAS
- Build and optimise full-funnel strategies (TOF - MOF - BOF)

1. D2C Website & Funnel Ownership

• Own Orimii’s D2C website performance as a primary revenue channel
- Optimise landing pages, PDPs, checkout flows, and site navigation for conversion
- Work with tech / product teams on site improvements, speed, UX, and CRO
- Lead A/B testing for creatives, pages, offers, and funnels

1. Conversion Rate Optimisation (CRO)

• Identify drop-offs across the funnel and implement fixes
- Improve metrics like CVR, AOV, bounce rate,



and retention
- Align messaging across ads, website, post-purchase

1. Creative & Brand Collaboration

• Translate performance insights into creative and messaging direction
- Work closely with brand and content teams to ensure ads stay on-brand and compliant
- Balance performance efficiency with Orimii’s trust-first brand voice

1. Analytics, Attribution & Reporting

• Own dashboards and reporting for D2C performance
- Track CAC, LTV, ROAS, CVR, repeat rate, and cohort performance
- Use insights to guide budget allocation and strategy

1. Channel & Stakeholder Management

• Coordinate with agencies, freelancers, and internal teams
- Set clear KPIs and review performance regularly
- Act as the single point of accountability for D2C performance

WHAT SUCCESS LOOKS LIKE

- Consistent D2C revenue growth with improving efficiency
- A high-performing website that converts traffic into loyal customers
- Clear performance insights guiding business decisions

Should have experience of handling mothly budget of Rs.40lakhs+

📌 Performance Marketing Lead (West Bengal)
🏢 RSH Global
📍 West Bengal