Lead Performance Marketing

Location: Bangalore

Experience: 58 Years

Function: Performance Marketing

Industry: E-commerce / D2C / FMCG

Role Overview

We are looking for an experienced and highly driven Lead – Performance Marketing to own end-to-end paid media and performance marketing initiatives across Google, Meta, E-commerce and Quick Commerce platforms. The ideal candidate will be responsible for driving customer acquisition, revenue, profitability, and ROAS through data-driven campaign strategies and continuous optimization.

Key Responsibilities

- Lead end-to-end performance marketing across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram).
- Plan, execute, monitor, and optimize campaigns across the full customer funnel—acquisition, conversion, retargeting, and remarketing.
- Drive key business metrics including CAC, ROAS, CVR, LTV, RTO, prepaid conversion, and revenue growth.
- Develop audience acquisition, retargeting, and remarketing strategies to improve customer quality and retention.
- Manage and optimize marketing budgets to maximize ROI and business profitability.
- Conduct continuous A/B testing across creatives, audiences, landing pages, offers, and bidding strategies.
- Analyze campaign and customer data to identify growth opportunities and take corrective actions.
- Drive CRO initiatives and recommend improvements across the website/customer journey to improve conversion.
- Work closely with Creative, Product, Technology, CRM, Category, and E-commerce teams for seamless campaign execution.




- Use attribution and analytics platforms to generate actionable insights and improve marketing efficiency.
- Track marketplace performance and support paid visibility/search initiatives across platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and BigBasket.
- Prepare regular performance reports and present key insights, opportunities, and recommendations to stakeholders.
- Stay updated on advertising platforms, algorithms, industry trends, and emerging performance marketing best practices.

Desired Qualifications & Experience

- 5–8 years of hands-on experience in Performance Marketing / Digital Marketing.
- Strong experience managing Google Ads and Meta Ads with proven ownership of budgets and business outcomes.
- Experience in E-commerce, D2C, FMCG, or consumer-facing businesses preferred.
- Experience with marketplace and/or Quick Commerce advertising will be an added advantage.
- Strong understanding of ROAS, CAC, CVR, LTV, attribution, funnel optimization, and customer acquisition.
- Excellent analytical and problem-solving skills with robust proficiency in Excel/Google Sheets.
- Strong stakeholder management, communication, and execution skills.

Key Competencies

- Strong ownership and growth mindset
- Data-driven and highly analytical
- Execution-focused with a bias for action
- Strong commercial and business acumen
- Ability to manage multiple campaigns and priorities
- Excellent coordination and stakeholder management
- Proactive, detail-oriented, and comfortable working in a fast-paced environment
- Ability to make quick, data-backed decisions and drive measurable business results

📌 Performance Marketing Lead (Bengaluru)
🏢 LAL SWEETS
📍 Bengaluru