We’re building and scaling a fast-growing OTT entertainment platform, and we’re looking for a Performance Marketing Lead who knows how to turn reliable ad budgets into serious subscriber growth.

This is not an execution-only role . You’ll own the growth engine.

What you’ll own

- Lead performance marketing across Meta, Google and other acquisition channels
- Own subscriber acquisition and CAC
- Build and optimize campaigns at scale
- Develop testing frameworks for audiences, creatives, hooks and funnels
- Work closely with our creative, product and analytics teams
- Identify winning campaigns and scale them aggressively
- Monitor campaign economics and make budget allocation decisions
- Build a repeatable acquisition engine for a subscription business

What we’re looking for
- 3+ years of hands-on performance marketing experience
- Strong experience with Meta Ads and Google Ads




- Experience scaling consumer apps, OTT, entertainment, D2C, subscriptions or similar businesses
- Strong understanding of CAC, LTV, retention, ROAS and cohort economics
- Comfortable managing large and rapidly increasing budgets
- Highly analytical and extremely numbers-driven
- Someone who thinks beyond installs and focuses on paying subscribers and profitable growth

What kind of person will thrive here? Someone who sees ₹1 Cr in ad spend and thinks:

“How do I turn this into ₹2 Cr, ₹3 Cr, ₹5 Cr+ in sustainable revenue?”

You’ll have significant ownership, a strong creative team to work with, and the opportunity to build the growth engine from the ground up.

? Location: Mumbai

? Experience: 3+ years

📌 Performance Marketing Lead (Mumbai)
🏢 Mask TV
📍 Mumbai