Experience:

2–3 Years

Employment Type:

Full-time

Department:

Digital Marketing / Performance Marketing

Location:

Bangalore

Company:

Akar Advertising Pvt. Ltd.

About the Role

We are looking for a Performance Marketer with 2–3 years of hands-on experience to join our digital marketing team. The ideal candidate should have strong experience in planning, executing, optimizing and reporting performance campaigns across Meta Ads and Google Ads

, with a strong understanding of lead generation and e-commerce campaigns.

You will be responsible for managing campaigns end-to-end — from understanding the brief and building media plans to campaign execution, optimization, performance analysis and reporting.

Key Responsibilities Campaign Planning & Execution

- Plan, set up and manage performance marketing campaigns across Meta, Google and other relevant digital platforms .

- Translate client/business objectives into clear campaign strategies, audience plans and performance KPIs.
- Set up campaigns, ad sets, audiences, budgets, bidding strategies and conversion tracking.
- Manage campaigns across different funnel stages — Awareness, Consideration, Lead Generation, Conversion and Retargeting .

- Conduct audience research and develop relevant targeting strategies.

Campaign Optimization

- Monitor campaigns regularly and optimize based on CPM, CPC, CTR, CPL, CPA, CVR, ROAS, frequency and conversion quality .

- Conduct A/B testing across audiences, creatives, placements, formats, copies and landing pages.
- Identify underperforming campaigns/ad sets and take corrective actions.
- Manage budget allocation across campaigns based on performance.

- Continuously identify opportunities to improve efficiency and scale campaigns.

Analytics & Reporting





- Analyse campaign performance and derive actionable insights.

- Prepare weekly/monthly performance reports and dashboards.
- Track campaign performance against planned KPIs and budgets.
- Work with CRM/client data to analyse lead quality, conversion rates and downstream funnel performance

.

- Understand attribution and traffic-source tracking using UTMs, Google Analytics/GA4 and platform-level reporting .

Strategy & Client/Team Coordination

- Work closely with creative teams to develop performance-driven ad concepts, copies and creative requirements.
- Provide creative teams with insights on winning/losing creatives and audience behaviour.

- Coordinate with account managers and clients to understand business objectives and campaign requirements.
- Participate in campaign reviews and present performance insights where required.
- Stay updated with changes in Meta, Google and other advertising platforms.

Required Skills

- 2–3 years of hands-on experience in Performance Marketing / Digital Advertising .

- Strong practical knowledge of Meta Ads Manager and Google Ads .

- Experience with Lead Generation and/or E-commerce campaigns .

- Good understanding of

- Meta Lead Ads

- Google Search

- Performance Max

- Display

- YouTube Ads

- Remarketing/Retargeting

- Conversion campaigns
- Strong understanding of digital marketing metrics and calculations.




- Experience with GA4, Google Tag Manager and UTM tracking is preferred.
- Positive Excel/Google Sheets skills.
- Strong analytical and problem-solving ability.
- Ability to interpret data and convert it into actionable campaign recommendations.
- Good communication and presentation skills.

Preferred Experience Candidates with experience in agency environments and handling multiple clients/campaigns will be preferred.

Experience across categories such as:

- BFSI
- Real Estate
- E-commerce
- FMCG
- Automotive
- Education
- Healthcare
- D2C

would be an added advantage.

What We're Looking For

We are looking for someone who is not just a campaign operator but a performance thinker

— someone who can look at numbers, understand why performance is changing, identify the problem and recommend what should be done next.

The ideal candidate should be:

- Data-driven and analytical
- Curious and proactive
- Comfortable working with numbers
- Strong at problem-solving
- Willing to experiment and test
- Detail-oriented
- Comfortable handling multiple campaigns and deadlines
- Able to work independently while collaborating with the wider team

Qualifications A bachelor's degree in Marketing, Business, Advertising, Communications or a related field is preferred, although relevant hands-on experience and platform expertise will be given significant importance. Why Join Us?

- Opportunity to work across multiple industries and business categories.
- Hands-on exposure to large-scale performance campaigns.
- Opportunity to work across strategy, media buying, analytics and creative performance.
- Fast-paced agency environment with opportunities to learn and grow.

📌 Performance Marketing Manager (Bengaluru)
🏢 Akar Advertising u0026 Marketing
📍 Bengaluru