Job Title: Performance Marketing Executive

Location:Gurugram, Haryana (On-site)

Employment Type:Full time

Job Summary

We are looking for a Performance Marketing Executive to drive customer acquisition, brand awareness, and revenue growth through paid advertising and digital marketing initiatives. The ideal candidate should have hands-on experience with performance marketing while also supporting SEO, social media management, and influencer marketing activities.

Key Responsibilities

Performance Marketing:-

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.
- Monitor campaign performance and optimize for ROAS, CPA, CTR, CPC, and conversions.
- Manage campaign budgets and prepare performance reports.
- Conduct A/B testing for ad creatives, landing pages, and audience targeting.
- Track and analyze marketing performance using GA4, Google Tag Manager, and Meta Business Suite.

SEO:-

- Perform keyword research and competitor analysis.
- Optimize website pages for on-page SEO.
- Coordinate technical SEO improvements with the development team.
- Monitor keyword rankings and organic traffic using Google Search Console and SEO tools.

Social Media Marketing:-

- Plan and schedule content across Instagram, Facebook, LinkedIn, and other platforms.
- Increase engagement and grow the brand's social media presence.
- Collaborate with designers and content creators to develop engaging creatives and campaigns.
- Monitor social media insights and prepare monthly performance reports.

Influencer Marketing:-

- Identify and collaborate with relevant influencers and content creators.
- Manage influencer outreach, negotiations,



campaign execution, and reporting.
- Coordinate product seeding, campaign briefs, and content approvals.
- Measure influencer campaign performance based on engagement, reach, traffic, and conversions.

Required Skills:-

- 2–4 years of experience in Digital or Performance Marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Valuable understanding of SEO fundamentals and keyword optimization.
- Experience managing social media platforms and campaigns.
- Familiarity with influencer marketing and creator collaborations.
- Proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console.
- Strong analytical and problem-solving skills.
- Excellent communication and project management abilities.

Preferred Qualifications:-

- Bachelor's degree in Marketing, Business, or a related field.
- Experience in eCommerce or D2C brands is preferred.
- Certifications in Google Ads, Meta Blueprint, or Google Analytics are an added advantage.

Key Performance Indicators (KPIs):-

- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)
- Website Traffic & Conversion Rate
- Organic Keyword Rankings
- Social Media Growth & Engagement
- Influencer Campaign ROI
- Lead & Customer Acquisition
- Revenue Generated from Digital Channels

What We Offer:-

- Competitive salary and performance incentives
- Career growth opportunities
- Hands-on experience across multiple digital marketing channels
- Team-oriented and fast-paced work workplace
- Learning and certification support

Pay: ₹50,000.00 - ₹65,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Leave encashment
- Life insurance
- Provident Fund

Work Location: In person

📌 Performance Marketing Manager (Gurugram)
🏢 First Remedy Pharmacies
📍 Gurugram