? We're Hiring | Performance Marketing & Lead Generation Executive

Employment Type: Full-Time

Experience: 2–8 Years

Working Days: 6 Days a Week

Working Hours: 11:00 AM – 7:00 PM

? About upEducators upEducators is an EdTech company and a Google for Education Partner, empowering educators with digital pedagogy, AI tools, and innovative teaching practices. We work with schools, colleges, teachers, and education professionals across India.

? About the Role

We are looking for a Digital Marketing Executive / Senior Executive with hands-on experience in Performance Marketing, Lead Generation, Google Ads, Meta Ads, Analytics, Social Media, and Campaign Management.

? Key Responsibilities

- Plan, execute, and optimize Google Ads, Meta Ads, and other digital campaigns.
- Generate qualified leads for courses, webinars, workshops, and EdTech programs.
- Monitor and optimize CPL, conversions, ROI, budgets, and campaign performance.
- Create and optimize landing pages for lead-generation campaigns.
- Track performance using Google Analytics, Google Ads Manager, Meta Ads Manager, and other tools.
- Manage social media campaigns and paid promotions.
- Coordinate with content and design teams for creatives, ad copies, and videos.
- Manage leads through CRM/lead management systems and coordinate with the sales team.




- Analyze the marketing funnel and improve lead quality and conversions.
- Prepare campaign reports and provide actionable insights.
- Stay updated with the latest digital marketing trends and platform changes.

- ?️ Required Skills

- Robust hands-on experience in Google Ads & Meta Ads.
- Knowledge of SEO, Google Analytics, keyword research, and lead generation.
- Experience with CRM/lead management systems.
- Knowledge of Canva and basic creative/content requirements.
- Strong analytical and data-driven approach.
- Excellent communication and copywriting skills.
- Ability to independently manage campaigns and achieve lead-generation targets.
- EdTech, Education, Training, or B2C/B2B lead-generation experience is an added advantage.

? Eligibility

- Graduate/Postgraduate in any discipline.
- 2–8 years of relevant Digital Marketing experience.
- Performance Marketing / Lead Generation / EdTech Marketing experience preferred.
- Digital Marketing certification is an added advantage.

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📌 Performance Marketing & Lead Generation Executive (Pune)
🏢 upEducators
📍 Pune