- Set up and launch Meta Ads campaigns across Facebook and Instagram.
- Assist with campaign setup including campaign objectives, audiences, budgets, placements, creative, and CTAS.
- Create and manage different campaign types such as Traffic, Engagement, Leads, and Sales campaigns.
- Conduct basic audience research and targeting based on campaign objectives.
- Set up and test retargeting audiences including website visitors, Instagram/Facebook engagers, video viewers, and add-to-cart users.
- Monitor campaign performance on a daily basis and track key metrics such as: CPM + CTR + CPC + Landing Page Views + Add to Cart + Purchases + ROAS
- Assist in identifying underperforming ads and making basic optimizations.
- Maintain campaign trackers and prepare daily/weekly performance reports.
- Ensure campaign naming conventions, UTM parameters, and tracking are correctly implemented.
- Research competitor ads, trends, audiences, and performance marketing practices.
- Support the team in scaling high-performing campaigns under guidance.