Performance Marketing Specialist Google Ads & Meta Ads
We are looking for a Performance Marketing Specialist who can independently plan, launch, optimize, and scale paid campaigns across Google Ads and Meta Ads.
The role is performance-driven. You will be responsible for generating qualified leads, controlling acquisition costs, improving conversion rates, and turning advertising budgets into measurable revenue.
Key Responsibilities
- Plan and execute paid campaigns across:
- Google Search Ads
- Google Display Ads
- Performance Max
- YouTube Ads
- Meta Facebook & Instagram Ads
- Retargeting campaigns
- Conduct
- Keyword research
- Competitor analysis
- Audience research
- Customer persona research
- Search intent analysis
- Build complete advertising funnels from: Ad Landing Page Lead Follow-up Conversion
- Create campaign structures based on:
- Geography
- Audience
- Service
- Search intent
- Funnel stage
- Manage daily campaign optimization, including:
- Budget allocation
- Bid strategy
- Negative keywords
- Search terms
- Audience exclusions
- Creative testing
- Placement optimization
- Develop and test
- Ad copy
- Hooks
- Headlines
- Offers
- CTAs
- Creative concepts
- Landing-page messaging
- Set up and manage
- Google Tag Manager
- GA4
- Google Ads Conversion Tracking
- Meta Pixel
- Meta Conversion API
- UTM tracking
- Work closely with designers, content creators, developers and sales teams.
- Analyse lead quality instead of focusing only on CPL.
- Identify which campaigns are generating:
- Qualified leads
- Sales opportunities
- Revenue
- Wasted spend
- Prepare weekly and monthly performance reports.
Core KPIs You will primarily be measured on:
- Cost Per Lead
Analytical Skills The candidate must be comfortable analysing data and answering questions such as:
- Why did CPL increase?
- Which campaign is producing the best-quality leads?
- Which keywords are wasting money?
- Which ad creative should receive more budget?
- Where are users dropping from the funnel?
- Should we increase, reduce or redistribute the advertising budget?
- Is the problem coming from the ad, audience, offer, landing page or sales process?
Preferred Experience
- 2–5 years of hands-on performance marketing experience
- Proven experience managing Google and Meta advertising accounts
- Experience working with lead-generation businesses preferred
- Agency experience will be an advantage
- Experience handling international markets such as USA, UK, Canada, UAE or Australia will be preferred
Tools Candidates should be comfortable using:
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Looker Studio
- Google Keyword Planner
- Meta Events Manager
- Excel / Google Sheets
Knowledge of CRM platforms, heatmaps and marketing automation tools will be an advantage.
What We Are Looking For
We want someone who thinks beyond:
“Campaign is running.”
You should think
“Is this campaign generating profitable customers?”
The right candidate understands that performance marketing is a combination of:
1. A Google Ads account/campaign they have managed.
2. A Meta Ads campaign they have managed.
3. Their optimization process for a campaign with high CPL.
4. Their strategy for scaling a profitable campaign.
5. How they track a lead from advertisement to final sale.
Practical Assignment You may be asked to create a mini performance strategy covering:
- Target audience
- Google campaign structure
- Meta campaign structure
- Keyword strategy
- Creative concepts
- Landing-page recommendations
- Proposed budget allocation
- Expected KPIs
- 30-day optimization plan
Important: We are looking for someone who can own performance, not simply operate an Ads Manager.
📌 Performance Marketing Lead (Bengaluru)
🏢 Kyptronix
📍 Bengaluru
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