Role Objective

We’re looking for a Performance Marketing Executive who thrives at the intersection of data and creativity. With 3 years of hands-on experience, you’ll own end-to-end paid acquisition—driving high-quality traffic, maximizing conversions, and scaling campaigns with a strong focus on ROAS.

This role demands someone who can double down on what works and cut what doesn’t—fast.

Key Responsibilities

Campaign Management

Plan, launch, and manage full-funnel campaigns across:

Google Ads (Search, Shopping, Display, Performance Max)

Meta Ads (Facebook & Instagram)

LinkedIn Campaign Manager

Performance Optimization

Monitor campaigns daily and optimize bids, budgets, and targeting

Ensure campaigns consistently hit CPA and ROAS benchmarks

A/B Testing & Experimentation

Execute structured testing for

Ad creatives

Copy variations

Landing pages

Improve CTR and Conversion Rates (CVR)

Data & Reporting

Build weekly/monthly performance dashboards using GA4 and Looker Studio

Translate data into actionable insights (not just reports)

Funnel & Tracking Analysis

Ensure accurate tracking using UTMs, GTM, Pixels

Identify and fix drop-offs across the user journey

Creative Collaboration

Work closely with the design team

Guide creatives based on performance data (UGC, statics, motion creatives)

Budget Ownership





Manage and pace monthly ad spends efficiently

Ensure optimal allocation without overshooting budgets

Required Skills & Qualifications

Platforms & Tools

Strong hands-on experience with:

Google Ads Manager

Meta Business Suite

LinkedIn Campaign Manager

Analytics & Tracking

Mandatory: GA4 (Google Analytics)

Preferred: Google Tag Manager (GTM) & attribution modeling

Data Handling

Advanced Excel/Google Sheets skills

Pivot Tables

VLOOKUP

Data visualization

Strategic Thinking

Ability to go beyond vanity metrics

Robust focus on CAC, LTV, and Revenue impact

Certifications (Good to Have)

Google Ads Certification

Meta Blueprint Certification

Soft Skills

Strong communication & stakeholder management

Comfortable in a fast-paced, test-and-learn environment

Key Performance Indicators (KPIs)

ROAS / ROI: Consistently meet or exceed return targets

CPA: Optimize acquisition costs while scaling volume

Lead Quality: Maintain strong conversion-to-sale ratios

LTV / Retention: Drive high-value, long-term users

Why Join Us?

Work on high-impact campaigns with real budgets

Freedom to experiment, test, and scale ideas

Data-driven culture with a strong performance mindset

Opportunity to directly influence revenue growth

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Hyderabad)
🏢 Revsoc Digital marketing
📍 Hyderabad