We are looking for a Performance Marketing professional with strong hands-on experience in planning, executing, and optimizing digital marketing campaigns.

The ideal candidate should have experience in FinTech, B2C, or D2C companies and a proven ability to drive customer acquisition and business growth through performance marketing.

Key Responsibilities:

- Plan, execute, and manage performance marketing campaigns across Google, Meta, and other digital platforms.
- Monitor campaign performance and continuously optimize campaigns to improve ROI, ROAS, CPL, CAC, and conversions.
- Develop and implement customer acquisition strategies across B2C/D2C channels.
- Analyze campaign data, identify trends, and take data-driven decisions to improve performance.
- Manage campaign budgets effectively and ensure optimal utilization of marketing spends.
- Conduct A/B testing of creatives, audiences, landing pages, and campaign strategies.




- Work closely with the creative and business teams to develop high-performing campaigns.
- Prepare regular campaign performance reports and provide actionable insights.
- Stay updated with the latest digital marketing trends, tools, and platform changes.

Ideal Candidate:

- Experience in Performance Marketing, preferably from a FinTech, B2C, or D2C environment.
- Strong hands-on experience in running and scaling paid digital campaigns.
- Good understanding of Google Ads, Meta Ads, analytics, tracking, and conversion optimization.
- Strong analytical and problem-solving skills.
- Should be target-oriented and focused on delivering measurable business results.
- Candidates with a proven track record of successfully running campaigns will be preferred.

Advantages:
- Health insurance
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Performance Marketing Executive (Chennai)
🏢 Prithvi Exchange
📍 Chennai