Role

: Performance Marketing Executive

Experience: 1–3 Years

Location :- Mulund, Mumbai

Industry: Digital Marketing / B2B Marketing website :- https://the4psolutions.com/

We are looking for candidates with prior agency experience. Freshers are not eligible, and candidates must be based in Mumbai.

1. Campaign Management

- Plan, execute, and manage paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads .
- Set up campaigns including keyword research, audience targeting, ad copies, creatives, bidding, and budget allocation.
- Manage lead generation and conversion-focused campaigns for multiple clients.
- Monitor campaign performance regularly and make necessary optimizations.

1. Performance Tracking & Analytics

- Track campaign performance using Google Analytics 4, Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager .
- Monitor key metrics such as CPC, CTR, CPL, CPA, ROAS, conversions, and lead quality .
- Prepare weekly and monthly performance reports with actionable insights.
- Analyze campaign data to identify areas of improvement and growth opportunities.

1. Campaign Optimization & Strategy

- Continuously optimize audiences, keywords, bidding strategies, ad copies, creatives, and landing pages .
- Conduct A/B testing to improve CTR, conversions, and overall campaign performance.
- Identify underperforming campaigns and implement corrective actions.
- Research competitors and market trends to improve campaign strategy.




- Develop strategies focused on lead generation, qualified leads, and conversions .

1. Budget & ROI Management

- Manage and monitor campaign budgets effectively.
- Ensure advertising spend is aligned with client objectives and expected ROI.
- Identify opportunities to reduce CPL/CPA while improving lead quality.
- Track budget utilization and communicate performance concerns when required.

1. Lead Generation & Quality Tracking

- Monitor leads generated through paid campaigns and analyze their quality.
- Coordinate with the sales/client teams to understand lead quality and conversion status.
- Identify gaps in the lead funnel and suggest improvements.
- Track campaign performance against business goals and lead targets.

1. Coordination & Client Management

- Work closely with design, content, SEO, and web development teams for campaign requirements.
- Coordinate with internal teams to ensure timely execution of campaigns and deliverables.
- Understand client objectives and translate them into effective paid media strategies.
- Support client meetings and performance discussions when required.

Key Skills & Requirements
- 1–3 years of hands-on experience in Performance Marketing / Paid Media , preferably in a Digital Marketing Agency.
- Strong hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads .
- Valuable understanding of B2B lead generation campaigns is preferred.

📌 Performance Marketing Executive –B Digital Marketing Agency (Mumbai)
🏢 The 4P Solutions
📍 Mumbai