About the role

Were hiring a Performance Marketing Manager to own video-led demand gen on YouTube, Google, and Meta for our insurance clients. Youll plan the campaigns, run the tests, and own the KPIs from first view to conversion.

Youll do research to determine whats working in the vertical, you’ll plan the videos, work with editors and pivot based on the data of what’s working.

What you’ll do

- Run video-first demand gen across YouTube, Google Demand Gen campaigns, and Meta for multiple insurance clients (auto, home, health, life).
- Run Google campaigns beyond Demand Gen. Build and manage Google Search campaigns for high-intent insurance queries: keyword and negative keyword strategy, ad copy testing, Quality Score, and bid management, alongside YouTube and Demand Gen.
- Build and manage Meta campaigns hands-on. Campaign structure (ABO, CBO, Advantage+), audience strategy (broad, lookalike, retargeting, exclusions), bid strategies and budget pacing, learning-phase management, and the scale-or-kill call on every ad set.
- Own the numbers. Read CPM, CPV, view-through rate, hook rate, thumb-stop rate, CAC, and ROAS.
- Own Meta tracking and signal quality. Pixel and Conversions API setup, event configuration, and clean UTMs, so the algorithm optimizes on real conversions, not guesses.
- Design and run real tests on hooks, creative, audiences, and offers. Clear hypotheses, not random rotations.
- Bring campaign ideas to the table. Spot where a client is leaving growth on the table and pitch the move.
- Use AI across the whole workflow. Ideation, scripting, video and image generation, editing, performance analysis, and reporting.
- Communicate clearly with the team members. Progress, trade-offs, and what’s next.

You’re a fit if





- You have 2 to 4 years running demand gen or paid video campaigns on both Google (YouTube / Demand Gen) and Meta. This role runs both, so hands-on experience on each platform is required, not a plus.
- You know Meta Ads Manager cold. You’ve structured campaigns yourself, managed learning phases, tested audiences and placements, and scaled winners without tanking performance.
- You’ve used AI video tools (Higgsfield, Runway, Sora, Pika, or similar) in real work, not just demos.
- You can open a campaign dashboard and tell, within minutes, which creative is working and what to try next.
- You’ve run real A/B tests with clear hypotheses, not just creative rotations.
- You’re a strong written communicator. Clients and teammates can follow your thinking.
- You’re a self-starter. You don’t need a queue handed to you to make progress.
- You’re organized enough to juggle multiple accounts without dropping anything.
- You’re not afraid to experiment, fail quick, and try again.

Nice to have

- Direct insurance experience (auto, home, health, life, Medicare, final expense).
- Motion graphics, sound design, or short-form storytelling chops.
- Hands-on with GA4, GTM, and CRMs.
- Experience with Meta lead ads and instant forms, including routing leads into a CRM.
- Landing page CRO and experimentation experience.
- Familiarity with attribution and incrementality beyond platform reporting.

The setup

- This is a fully remote position, Pacific Standard timezone

How to apply Send your resume, a short note, and a link to video work you’ve made (an ad, a reel, anything you cut yourself), covering:

1. A video campaign you’re proud of. What you tested, what you learned, ROAS
2. How you currently use AI in your work. Tools, workflows, anything you’ve automated.

📌 Performance Marketer (Delhi)
🏢 Revx Network
📍 Delhi