Roles and Responsibilities:

- Plan and execute digital marketing campaigns across various channels in various countries, with a focus on PPC, social media advertising (Google, Facebook, Instagram, LinkedIn), and programmatic ad buys

- Monitor and optimize campaign performance using analytics tools and CRM such as Google Analytics, Google Data Studio, Ads Manager, and HubSpot

- Develop and maintain performance reports, ensuring clear communication of campaign results and learnings to stakeholders

- Allocate budgets effectively, optimize campaigns, and conduct thorough performance analyses.

- Conduct A/B testing on various campaign elements to continuously improve conversion rates and other key performance metrics

- Stay updated with the latest trends in performance marketing

Additional Qualifications and Skills:





- 1+ years of experience in digital/performance marketing, ideally with B2B or performance/lead gen brands.

- Proficiency in data analysis and the ability to translate complex data into actionable insights.
- Robust proficiency with online ad platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads.

- Knowledgeable about Google Analytics, Hubspot, and Data Studio.

- Familiarity with data processing tools like Microsoft Excel and Google Sheets

- Outstanding communication skills for effective stakeholder management

- Certification in Google Marketing Platform or equivalent is a plus

📌 Performance Marketer (Ahmedabad)
🏢 Petpooja
📍 Ahmedabad