ABOUT THE ROLE ibaby is looking for a data-driven Performance Marketer to own paid digital acquisition across our e-commerce platform and drive footfall to our premium retail stores. You will manage budgets, optimise campaigns, and scale what works — all in service of making ibaby India's most trusted destination for premium baby essentials.

KEY RESPONSIBILITIES

- Plan, execute, and optimise paid campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and other relevant platforms
- Own monthly/quarterly performance targets — ROAS, CAC, CTR, conversion rate, and revenue
- Manage advertising budget allocation and pacing efficiently
- Collaborate with the graphic design and content teams to brief and iterate ad creatives
- Conduct A/B tests on ad copies, creatives, audiences, and landing pages
- Set up and maintain conversion tracking, pixels, and attribution models
- Build audience segments and retargeting funnels to maximise customer lifetime value
- Generate weekly and monthly performance reports with clear insights and recommendations
- Manage and optimise the Shopify store for conversion — including product listings, landing pages, and promotional flows




- Explore and test emerging channels (influencer performance, affiliate, marketplace ads)
- Support SEO strategy and product listing optimisation on the e-commerce platform

REQUIREMENTS

- 2–5 years of hands-on performance marketing experience (D2C / e-commerce preferred)
- Proven track record of managing monthly ad spends of ₹5L with measurable results
- Expert-level proficiency in Meta Business Manager and Google Ads
- Robust working knowledge of Google Analytics 4, Meta Pixel, and attribution tools
- Hands-on experience with Shopify — managing products, collections, discount codes, and basic store operations • Analytical skills with proficiency in Excel/Google Sheets; experience with BI tools is a plus
- Understanding of the customer journey for premium retail and online shopping
- Ability to brief creative teams effectively and evaluate ad content

GOOD TO HAVE

- Basic HTML/CSS knowledge for making minor landing page edits without developer dependency
- Familiarity with baby, parenting, or premium lifestyle categories
- Knowledge of Amazon Ads or quick-commerce platforms

📌 Performance Marketer (Gurugram)
🏢 iBaby
📍 Gurugram